14 Examples of Product Placement in Music Videos
https://youtu.be/saBeWbK5wHw In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for brands who can afford the price tag. Unlike advertising by conventional means, product placement [...]
How To Promote Your Music Online
The music industry has never been more crowded. Millions of artists are in constant competition for the attention of listeners [...]
Content Marketing Examples That Date Back Over 300 Years
https://www.youtube.com/shorts/YnncTkAdIq8 Content Marketing isn’t new. It’s actually more than 300 years old. When people think of content marketing examples, blog [...]
Why Marketing Degrees Are Practically Useless: & How They Can Be Fixed
Marketing degrees practically useless. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what [...]
The Past, Present & Future of Advertising in Video Games
Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical [...]
Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018
Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched [...]
Cannabis Marketing: The Complete Guide
https://www.youtube.com/watch?v=aHzClM_ZBco&t=2s Navigating the marketing landscape as a Cannabis brand can be challenging at the best of times. The industry is [...]
Style Over Substance: An Introduction To Brutalist Website Design
When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your [...]
Marketing In The Cannabis Industry: The Sleeping Giant
As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the [...]
Post Malone & Bud Light: An Influencer Relationship Worth Having
Illustration by Sam Spratt Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one [...]
The Comprehensive Digital Marketing Guide for Brands and Businesses
Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s [...]
Old Spice Brings a Touch of Class to D&D
Male grooming company Old Spice has developed quite the reputation over the years. The brand’s stunts include campaigns such as [...]
What is Garyvee’s $1.80 Instagram Strategy?
A couple of months ago, VaynerMedia owner and prolific Instagram influencer Gary Vaynerchuk (Entrepreneur and best selling author, responsible for [...]
Nick Hollywood: From Genre Pioneer to Record Label Owner
Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the [...]
Why Videogame Films Are Becoming More Commonplace
Throughout the years, many films and TV shows have had videogame adaptations. Everything from Toy Story and Spiderman to Shrek [...]