How To Promote Your Music Online

The music industry has never been more crowded. Millions of artists are in constant competition for the attention of listeners worldwide. For that reason, promoting your music online can be incredibly difficult. With that in mind, we decided to write this small guide on how to promote your music online, based on our experience working closely [...]

By |2019-07-11T14:37:05+00:00July 11th, 2019|Music Marketing|

14 Examples of Product Placement in Music Videos

In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for brands who can afford the price tag. Unlike advertising by conventional means, product placement in music videos are an attempt to ‘subliminally’ influence consumers through popular culture. Doting fans will often make conscious lifestyle choices and [...]

By |2019-03-08T16:32:32+00:00March 8th, 2019|Music Marketing|

Post Malone & Bud Light: An Influencer Relationship Worth Having

Illustration by Sam Spratt  Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one of their key influencers for 2018. Earlier this year, Bud Light announced that they were teaming up with the American rapper to 'find the best friendships' in their latest ad. "How do you find out your [...]

By |2019-06-24T14:08:58+00:00June 10th, 2018|Influencer Marketing, Music Marketing|

Grime Duo Krept & Konan Open Dessert Restaurant ‘Crepes & Cones’

MOBO Award winning grime duo Krept & Konan, otherwise known as Casyo Johnson & Karl Wilson, just announced the launch of a new dessert restaurant called “Crepes & Cones”, which is set to open in Croydon on May 12th. The announcement made last night via Twitter stated “After working on this for over 2 years I’m [...]

By |2018-12-05T15:59:09+00:00May 2nd, 2018|Music Marketing|

Nick Hollywood: From Genre Pioneer to Record Label Owner

Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the Godfather of Electro Swing”, playing a major role in the growth of a genre that grew to prominence in early 2013. Google Trend results show searches for the genre “Electro Swing” grew rapidly in the [...]

By |2018-12-05T16:08:05+00:00April 27th, 2018|Exclusive Interview, Music Marketing|

What Can Cardi B, MF DOOM & Fortnite Teach us About Marketing in the Music Industry

After a 20 year decline in sales, marketing within the music industry is back with a bang having experienced double-digit growth in early 2018, mainly due to advancements in technology which have increased the monetization options on the table for artists and labels. This year, more music has been created and consumed than ever before, more [...]

By |2018-12-07T17:34:14+00:00April 24th, 2018|Music Marketing|

Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation How do you listen to your music? I'll take a guess and say you're using a streaming platform such as Spotify, Deezer or Apple Music. But what most people don't know is that when you pay your monthly fee for these streaming services, up to 80% of the artist's revenue is deducted. Whilst bigger artists, [...]

By |2019-06-24T14:12:20+00:00February 14th, 2018|Exclusive Interview, Music Marketing, Technology|

Great Website Designs | Music Festivals

Few industries rely on great website designs as much as music festivals. Why? Because selling the prospect of camping, standing in an open field, overpriced booze and having to utilise porta loos requires a bit more pizzazz. Music festivals have to sell an idea, something that extends beyond what the festival physically is. Don’t get me [...]

By |2018-12-05T18:38:15+00:00October 25th, 2017|Music Marketing, Web Design|

Leveraging YouTube to Create Brand Awareness | Chapman Guitars

Guitarists are a unique kind of people. Instead of seeking out the latest guitar shapes, brands or parts, they lust after the classic combinations from already well established companies with a rich, long-standing heritage. Brands such as Fender and Gibson dominate the guitar world and have done for decades. This makes complete sense considering that during [...]

By |2018-12-05T18:38:30+00:00October 20th, 2017|Content Marketing, Music Marketing|

How Social Media has affected the Music Industry

Going into 2019, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet. Back in 2016, for every minute of the day, around 38,052 hours of music was listened to on [...]

By |2018-12-13T16:42:21+00:00January 27th, 2017|Music Marketing, Social Media|

5 Outstanding Examples of Modern Music Marketing As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. If you're a smaller or niche artist, the below strategies won't be all that useful [...]

By |2018-12-14T15:42:31+00:00January 17th, 2017|Music Marketing|