Post Malone & Bud Light: An Influencer Relationship Worth Having

Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one of their key influencers for 2018. Earlier this year, Bud Light announced that they were teaming up with the American rapper to 'find the best friendships' in their latest ad. "How do you find out your friend is someone you [...]

By | 2018-06-12T12:02:31+00:00 June 10th, 2018|Influencer Marketing, Marketing, Music Marketing|

Grime Duo Krept & Konan Open Dessert Restaurant ‘Crepes & Cones’

MOBO Award winning grime duo Krept & Konan, otherwise known as Casyo Johnson & Karl Wilson, just announced the launch of a new dessert restaurant called “Crepes & Cones”, which is set to open in Croydon on May 12th. The announcement made last night via Twitter stated “After working on this for over 2 years I’m [...]

By | 2018-05-02T19:54:03+00:00 May 2nd, 2018|Marketing, Music Marketing|

Nick Hollywood: From Genre Pioneer to Record Label Owner

Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the Godfather of Electro Swing”, playing a major role in the growth of a genre that grew to prominence in early 2013. Google Trend results show searches for the genre “Electro Swing” grew rapidly in the [...]

By | 2018-04-27T15:40:22+00:00 April 27th, 2018|Exclusive Interview, Music Marketing|

What Can Cardi B, MF DOOM & Fortnite Teach Us About Music Marketing?

After a 20 year decline in music sales, the music industry is back with a bang! Experiencing double-digit growth in early 2018, mainly due to advancements in technology which have increased the monetization options on the table for artists and labels. In 2018, more music is being created and consumed than ever before, more artists are [...]

By | 2018-04-26T13:16:01+00:00 April 24th, 2018|Music Marketing|

Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation

https://youtu.be/yzzcoxTil1I How do you listen to your music? I'll take a guess and say you're using a streaming platform such as Spotify, Deezer or Apple Music. But what most people don't know is that when you pay your monthly fee for these streaming services, up to 80% of the artist's revenue is deducted. Whilst bigger artists, [...]

By | 2018-02-16T01:04:02+00:00 February 14th, 2018|Exclusive Interview, Marketing, Music Marketing, Technology|

Great Website Designs #2 | Music Festivals

Few industries rely on great website designs as much as music festivals. Why? Because selling the prospect of camping, standing in an open field, overpriced booze and having to utilise porta loos requires a bit more pizzazz. Music festivals have to sell an idea, something that extends beyond what the festival physically is. Don’t get me [...]

By | 2018-02-26T16:47:07+00:00 October 25th, 2017|Music Marketing, Web Design|

Leveraging YouTube to Create Brand Awareness | Chapman Guitars

Guitarists are a unique kind of people. Instead of seeking out the latest guitar shapes, brands or parts, they lust after the classic combinations from already well established companies with a rich, long-standing heritage. Brands such as Fender and Gibson dominate the guitar world and have done for decades. This makes complete sense considering that during [...]

By | 2017-10-20T08:21:19+00:00 October 20th, 2017|Content Marketing, Marketing, Music Marketing|

How Social Media has affected the Music Industry

It’s clear to see that in 2017, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet. In 2016 alone, for every minute of the day, around 38,052 hours of music [...]

By | 2018-05-16T10:01:43+00:00 January 27th, 2017|Marketing, Music Marketing, Social Media|

5 Outstanding Examples of Modern Music Marketing

As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. ED SHEERAN - WELL TIMED & EXECUTED PROMOTIONAL STRATEGY Ed Sheeran announced in 2015 via his [...]

By | 2018-02-04T12:08:53+00:00 January 17th, 2017|Music Marketing|