Cannabis Marketing: The Complete Guide

*Disclaimer: this Cannabis marketing guide is intended to help brand owners and marketers of cannabis-related products such as seeds, CBD, hemp and paraphernalia products. This guide is not for the marketing of the psychoactive substance itself. We do not endorse the distribution of cannabis* Navigating the marketing landscape as a Cannabis brand can be challenging at [...]

By |2018-12-11T16:41:47+00:00November 13th, 2018|Marketing|

Breaking Into The U.S Marketplace: Tottenham Hotspur

Football is one of the largest spectator sports in the world and the 2014 FIFA World Cup pays testament to this fact. During the last World Cup, overall viewership of the tournament reached over 3.2 billion people and over 1 billion people tuned in to watch the FIFA World Cup Final. This means that football has [...]

By |2018-12-05T16:42:56+00:00April 18th, 2017|Marketing|

5 Guerrilla Marketing Articles That You Should Read

GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]

By |2018-12-11T17:14:40+00:00January 25th, 2017|Marketing|

What is Digital Marketing? Digital Marketing Defined

INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]

By |2018-12-05T16:43:30+00:00January 19th, 2017|Marketing|

Trendjacking: Redefining a Marketing Buzzword

According to popular belief, the word 'Trendjacking' first surfaced a few years after Twitter’s inception in 2006, driven by the introduction of the hashtag feature. For the first time, hashtags allowed social media users to discover trends that were emerging in real-time. Joining the general conversation while it was happening was something completely new to the [...]

By |2018-12-11T17:17:46+00:00December 14th, 2016|Marketing|

London Business Show 2016 – 5 Valuable Lessons

Positioning your brand at a business exhibition or trade show can be a daunting task. At an event the size of the London Business Show 2016 which attracts over 10,000 attendees annually, there is increasingly more competition for businesses to cut through the noise in order to successfully reach their intended target market. At Europe’s ‘most [...]

By |2018-12-05T16:44:16+00:00November 30th, 2016|Marketing|