About Martin Barnes

Front-end web designer and Co-founder of Trendjackers. Fueled by frappuccinos and pizza. Lover of videogames and watcher of Game of Thrones.

The Past, Present & Future of Advertising in Video Games

Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical advertising platforms such as Television and Radio have been utilised by businesses to promote their products and services for decades. However, the popularity of advertising on these mediums has declined as a result of increasing costs [...]

By |2019-07-11T14:17:03+00:00February 25th, 2019|Advertising, Video Game Marketing|

The Best and Worst Moments in E3 History

Events and expos are common amongst the many entertainment based industries. Films (including adult films), television, music, books, art. These events are primarily used as a platform to market and unveil new products, often in a grandiose way. The videogame industry is no exception, and at the forefront of the events is the Electronic Entertainment Expo, [...]

By |2019-03-13T21:40:31+00:00May 10th, 2018|Video Game Marketing|

What is Patreon and What Does it Mean for Content Creators?

Imagine this. You’re a Youtube video creator that has over 200,000 subscribers. You record, edit and publish new videos every day. You’re spending more time producing content than many people spend at their job. In terms of financial income, you’re at the mercy of YouTube (Google) with the ads that are running on your videos. You [...]

By |2018-12-05T15:58:50+00:00May 3rd, 2018|Content Marketing, Social Media|

Pewdiepie’s Razer Headset: An Influencer Marketing Analysis

Back in November of 2017, Pewdiepie (Felix Kjellberg), announced a new collaboration between himself and video game peripheral company, Razer. Together, they have created a customised version of the already existing Razer Kraken Pro V2 Headset, with a unique color scheme, artwork and decals. There were other changes to the headset, but this article isn’t about [...]

By |2018-12-05T15:59:25+00:00May 1st, 2018|Influencer Marketing, Video Game Marketing|

Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project Hospital, an upcoming indie game being developed by new studio Oxymoron Games. https://www.youtube.com/watch?v=LcklSFgih9Q I reached out to them to see if they'd be interested in a short interview about their past, present and future marketing plans. [...]

By |2018-12-05T16:11:19+00:00March 28th, 2018|Exclusive Interview, PR, Social Media, Video Game Marketing|

How to Drive Traffic to your Website with Blogging

Blogging makes up a significant part of content marketing. The benefits of receiving consistent, organic traffic are undeniable. To that end, we've created this short guide on how to drive traffic to your website with blogging. If you're more interested in the why instead of the how, in May 2017 we published an article sharing what [...]

By |2018-12-10T09:54:41+00:00January 18th, 2018|Content Marketing, SEO|

Great Website Designs #3 | Restaurants

Who doesn’t love eating out at their favourite restaurants? Whether it’s the local curry house or a lavish London eatery, we’ve all experienced the harmonic atmospheres and delectable cuisine that make up the restaurant experience. Capturing said experience in website form requires great care, attention to detail and of course, exceptional design. The colours, fonts, animations, [...]

By |2018-12-05T18:26:31+00:00November 30th, 2017|Web Design|

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By |2018-12-05T18:30:23+00:00November 17th, 2017|PR, Social Media, Video Game Marketing|

Great Website Designs | Music Festivals

Few industries rely on great website designs as much as music festivals. Why? Because selling the prospect of camping, standing in an open field, overpriced booze and having to utilise porta loos requires a bit more pizzazz. Music festivals have to sell an idea, something that extends beyond what the festival physically is. Don’t get me [...]

By |2018-12-05T18:38:15+00:00October 25th, 2017|Music Marketing, Web Design|

Leveraging YouTube to Create Brand Awareness | Chapman Guitars

Guitarists are a unique kind of people. Instead of seeking out the latest guitar shapes, brands or parts, they lust after the classic combinations from already well established companies with a rich, long-standing heritage. Brands such as Fender and Gibson dominate the guitar world and have done for decades. This makes complete sense considering that during [...]

By |2018-12-05T18:38:30+00:00October 20th, 2017|Content Marketing, Music Marketing|

Great Website Designs #1 | Gaming

Welcome to 7 Great Website Designs, a new series of articles that I’ll be publishing once a month. Within each article, I will list 7 great website designs within a particular theme. The first theme I decided to go for was gaming, largely because I’m a huge gamer myself. Within this theme, it quickly became abundantly [...]

By |2018-12-05T18:43:18+00:00August 28th, 2017|Video Game Marketing, Web Design|

Great Examples of Modern Video Game Marketing

Like many other industries, video game marketing has had it’s fair share of both great and terrible campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern video game marketing! Before I begin [...]

By |2019-03-13T16:00:46+00:00April 3rd, 2017|Video Game Marketing|

Ted Talks Top 10 – Our All Time Favourites

Here at Trendjackers, we love TED Talks because we love learning. Having years of research and knowledge condensed into a 20 minute, often humorous talk is incredibly convenient, and that’s why we’ve decided to list our Ted Talks Top 10. Sit back, relax, and absorb these fantastic talks that could very well change your life! SHAWN [...]

By |2018-12-05T16:37:24+00:00December 12th, 2016|Resources|

The Ongoing Conformity to Conventional Web Design

As website design continues to evolve, we’re seeing a gradual conformity in the form of many features, layouts and styles. Full-width websites, hamburger menus, parallax effects and big hero images are among the popular design choices and unlike a vast amount of other web design trends, I believe that these ones are here to stay. Ultimately, [...]

By |2018-12-05T16:40:30+00:00September 25th, 2016|Web Design|