E3 2018: The Biggest Event In Videogame Marketing

With E3 2018 next month (12th - 14th June), I felt like writing an article that sheds some light on the history of E3, in addition to some of the marketing tactics that have been deployed throughout the years. Events and expos are common amongst the many entertainment based industries. Films (including adult films), television, music, [...]

By |2018-12-05T15:57:31+00:00May 10th, 2018|Videogame Marketing|

Pewdiepie’s Razer Headset: An Influencer Marketing Analysis

Back in November of 2017, Pewdiepie (Felix Kjellberg), announced a new collaboration between himself and video game peripheral company, Razer. Together, they have created a customised version of the already existing Razer Kraken Pro V2 Headset, with a unique color scheme, artwork and decals. There were other changes to the headset, but this article isn’t about [...]

By |2018-12-05T15:59:25+00:00May 1st, 2018|Influencer Marketing, Videogame Marketing|

Why Videogame Films Are Becoming More Commonplace

Throughout the years, many films and TV shows have had videogame adaptations. Everything from Toy Story and Spiderman to Shrek and Batman. Regardless of their quality, which has varied greatly (just ask an old school gamer about the 1982 E.T. Atari game), these extensions have always been prominent in videogames. On the contrary however, there have [...]

By |2018-12-07T17:37:59+00:00April 26th, 2018|TV & Film Marketing, Videogame Marketing|

Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project Hospital, an upcoming indie game being developed by new studio Oxymoron Games. https://www.youtube.com/watch?v=LcklSFgih9Q I reached out to them to see if they'd be interested in a short interview about their past, present and future marketing plans. [...]

By |2018-12-05T16:11:19+00:00March 28th, 2018|Exclusive Interview, PR, Social Media, Videogame Marketing|

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By |2018-12-05T18:30:23+00:00November 17th, 2017|PR, Social Media, Videogame Marketing|

Great Examples of Modern Videogame Marketing

Like many other industries, videogaming has had it’s fair share of both great and terrible marketing campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern videogame marketing! Before I begin however, I’d [...]

By |2018-12-05T16:27:40+00:00April 3rd, 2017|Videogame Marketing|