Style Over Substance: An Introduction To Brutalist Website Design

When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your website and squeeze out every possible little bit of conversion juice from the site. But, what happens if you don’t follow these guides? What happens if you make the underlying principle of your website “to go [...]

By | 2018-10-29T13:38:52+00:00 October 29th, 2018|Branding, Graphic Design, Web Design|

The Comprehensive Digital Marketing Guide for Brands and Businesses

Index Branding Website Content Marketing & SEO Social Media Marketing Email Marketing Intro Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of [...]

How Augmented Reality Will Shape UX Design

https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe a digital display unit that helped airline pilots navigate the skies. Since then, the technology has come a long way. And it's no secret that AR is literally transforming the way we see ourselves and the [...]

Great Website Designs #3 | Restaurants

Who doesn’t love eating out at their favourite restaurants? Whether it’s the local curry house or a lavish London eatery, we’ve all experienced the harmonic atmospheres and delectable cuisine that make up the restaurant experience. Capturing said experience in website form requires great care, attention to detail and of course, exceptional design. The colours, fonts, animations, [...]

By | 2018-02-04T11:23:17+00:00 November 30th, 2017|Web Design|

Great Website Designs #2 | Music Festivals

Few industries rely on great website designs as much as music festivals. Why? Because selling the prospect of camping, standing in an open field, overpriced booze and having to utilise porta loos requires a bit more pizzazz. Music festivals have to sell an idea, something that extends beyond what the festival physically is. Don’t get me [...]

By | 2018-02-26T16:47:07+00:00 October 25th, 2017|Music Marketing, Web Design|

The Rise of Artificial Intelligence in Creative Marketing Roles

Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]

By | 2017-09-29T16:37:02+00:00 September 27th, 2017|Artificial Intelligence, Graphic Design, Marketing, Technology, Web Design|

Great Website Designs #1 | Gaming

Welcome to 7 Great Website Designs, a new series of articles that I’ll be publishing once a month. Within each article, I will list 7 great website designs within a particular theme. The first theme I decided to go for was gaming, largely because I’m a huge gamer myself. Within this theme, it quickly became abundantly [...]

By | 2018-02-04T11:27:47+00:00 August 28th, 2017|Videogame Marketing, Web Design|

How to Maximise Your Online Presence As A Small Business

If your shop or small business currently has no online presence, or you’re looking to improve the online presence you do have, this guide will help you with the key elements to maximise your reach and customer acquisition. 1. GET A HIGH-QUALITY WEBSITE (OR IMPROVE YOUR CURRENT ONE) Your website acts as the center point for [...]

By | 2018-05-16T10:52:25+00:00 May 2nd, 2017|Marketing, Resources, Social Media, Web Design|

The Ongoing Conformity to Conventional Web Design

As website design continues to evolve, we’re seeing a gradual conformity in the form of many features, layouts and styles. Full-width websites, hamburger menus, parallax effects and big hero images are among the popular design choices and unlike a vast amount of other web design trends, I believe that these ones are here to stay. Ultimately, [...]

By | 2016-11-17T18:06:08+00:00 September 25th, 2016|Web Design|