Fear-based Marketing in Practice: 4 Examples

Not to be confused with FOMO (fear of missing out), fear-based marketing has been a staple of many ad campaigns over the years - and for a good reason, too: because fear sells. By using strong appeals to emotion, marketers stoke up fear to change attitudes, influence decision-making and create urgency. Here's a few examples of [...]

By |2019-11-01T10:57:07+00:00October 28th, 2019|Advertising|

The Past, Present & Future of Advertising in Video Games

Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical advertising platforms such as Television and Radio have been utilised by businesses to promote their products and services for decades. However, the popularity of advertising on these mediums has declined as a result of increasing costs [...]

By |2019-07-11T14:17:03+00:00February 25th, 2019|Advertising, Video Game Marketing|

Gillette’s ‘The Best Men Can Be’ Ad Campaign Is The Latest In Brand Activism

‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such as bullying, the ‘#MeToo’ movement and sexism. Launched on 13th January, Gillette’s new ad campaign has divided opinion and re-ignited the debate about brands that politicise adverts with hot-button social justice issues. The message in the [...]

By |2019-01-15T13:22:04+00:00January 15th, 2019|Ad Review, Advertising|

What Makes A Good Advert? A Blueprint For Highly Converting Ad Creative

What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will insist that there is, in fact, a ‘right way’ to design an advert. The discussion around what makes a good advert is one that is multifaceted and complex to approach. This is because an advert can [...]

By |2019-06-24T14:07:29+00:00December 5th, 2018|Advertising|

How Cannabis Brands Can Advertise On Social Media (without getting banned)

https://youtu.be/aHzClM_ZBco Cannabis Marketing has changed drastically over the last 10 years. It has gone from an unregulated industry that operated outside of the law to being recognised as one of the fastest growing opportunity by investors all around the world. To put it in to historical context, the next 15 years for the cannabis industry could [...]

By |2018-12-11T16:37:07+00:00November 28th, 2018|Advertising, Social Media|

Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018

Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched as part of an effort to re-brand the beverage as "an authentic, self-aware, stripped-down Diet Coke that is really inclusive", according to Danielle Henry, group director of integrated marketing content for Coca-Cola North America. https://www.youtube.com/watch?v=1YBP8v6fi2w The campaign [...]

By |2019-02-11T18:36:13+00:00November 27th, 2018|Ad Review, Advertising, Opinion|

Could Ramadan 2018 Lead To A Spike In Retail, Travel & Fast Food Sales?

As many of the UK’s four million Muslims start to prepare for the event of Ramadan, new figures have emerged predicting huge economic growth within businesses that cater to an Islamic audiences. Family gatherings, gift-giving and dining with friends are core components of Eid, and in 2018 it appears that brands are starting to catch on [...]

By |2018-12-05T16:04:51+00:00April 30th, 2018|Advertising|

‘It’s Time To Power Your Life Differently’ OVO Energy Advert Analysis

The debate surrounding climate change has become a divisive issue. As activists and deniers battle it out on the world stage, advertisers are beginning to use the public concern of a possible environmental catastrophe to their advantage. Last month, OVO Energy, the UK's largest independent renewable energy supplier released a powerful ad campaign - a one-minute long [...]

By |2019-06-24T14:11:29+00:00April 16th, 2018|Ad Review, Advertising|

The Best & Worst of TV Licensing Adverts From The Past

It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard media is dying. And in its place has risen a new generation of internet-based media. Instead of paying a TV license, many people nowadays opt to make micro-donations to content creators via platforms such as Patreon, [...]

By |2019-06-24T14:11:40+00:00April 4th, 2018|Ad Review, Advertising, Propaganda|

13 Peculiar Examples of Creative Copywriting in Advertising

For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. In this article, we've curated some of the most peculiar examples of how creative copy is used to in tandem with big brand advertising campaigns. DUREX (2016) The shock election of Donald Trump in 2016 provoked [...]

By |2019-08-07T21:06:06+00:00March 18th, 2018|Advertising, Branding, Copywriting|

Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?

https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as Autism. However, a new study by the Association of Psychological Science suggests that those with Autism are more likely to tune out from advertising, resulting in more consistent decision-making as a consumer. The study goes on [...]

By |2019-06-24T14:12:03+00:00February 3rd, 2018|Advertising|

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, the new face of WeBuyAnyCar.com. The multi-channel ad campaign, created and directed by ad agency Brothers & Sisters, was rolled out late last year on TV, radio and social media. The first in a series of [...]

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

By |2019-06-24T14:32:07+00:00January 7th, 2018|Ad Review, Advertising, Technology, TV & Film Marketing|

What Does The FCC’s Decision To End Net Neutrality Mean For Marketers?

Net Neutrality has been a topic of vigorous debate for a few years now. But none more so than recently, when the FCC voted to scrap the legislation enacted in 2015 that requires internet service providers in the U.S. to treat all web traffic equally. In case you're not familiar with the concept of Net Neutrality, [...]

By |2019-06-24T14:32:27+00:00December 4th, 2017|Advertising, Net Neutrality, Technology|

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

By |2019-06-24T14:32:42+00:00November 28th, 2017|Advertising, Branding, Experiential Marketing|
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