Office Logic: Part 5

Welcome to November's edition of Office Logic, an on-going series of marketing satire and office jokes. This time, we'll be looking at meme marketing, what not to say in a PR disaster, what not to say in an interview and the peculiar nature of some marketers job roles. MEME MARKETING It's the quarterly marketing meeting. You've come [...]

Your 2018 Guide To Influencer Marketing: Theory & Practice

Influencer Marketing was a big talking point in 2017. And as Google's search data illustrates, it's global popularity is at it's highest level since records began. As brands continue to look for new ways to grab our attention, it makes sense that Influencer Marketing has taken a front-seat in 2017. In this article, we'll take a [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q 🎵 Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Office Logic: Part 4

It's time for Part 4 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be offering our advice on how to get out of sticky situations with your boss, the perils of clandestine cyber-hackers, buzzwords, and virtual reality. Splendid. THE REBUTTAL It's been a hectic morning at work. The phone [...]

Leveraging YouTube to Create Brand Awareness | Chapman Guitars

Guitarists are a unique kind of people. Instead of seeking out the latest guitar shapes, brands or parts, they lust after the classic combinations from already well established companies with a rich, long-standing heritage. Brands such as Fender and Gibson dominate the guitar world and have done for decades. This makes complete sense considering that during [...]

By | 2017-10-20T08:21:19+00:00 October 20th, 2017|Content Marketing, Marketing, Music Marketing|0 Comments

Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By | 2017-11-08T23:08:25+00:00 October 19th, 2017|Advertising, Branding, Content Marketing, Marketing, Propaganda|0 Comments

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

Office Logic: Part 3

It's time for Part 3 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be offering our advice on how honesty is the best policy, the culture of automation and the office workhorse. THE EXCUSE It's 4 pm on a Friday. Everyone has been ready for the weekend since Monday. [...]

Office Logic: Part 2

It's time for Part 3 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be exploring undemanding managers, social media strategy and thought leadership. A marvellous combination. THE DEADLINE You've just been given a big project. It feels like the weight of the world is on your shoulders. The pressure [...]

EXCLUSIVE OP-ED: Has The Golden Age Gone?

When first asked to write this piece regarding the developments in marketing and advertising over recent decades, I thought it would be a jolly romp through the recent history of these two honourable professions sprinkled with a few lively anecdotes and ‘must hear’ stories but the more I pondered the possible content the more a darker [...]

By | 2017-10-20T14:17:47+00:00 August 12th, 2017|Advertising, Content Marketing, Marketing, Op-Ed|0 Comments

Office Logic: Part 1

Today marks the beginning of 'Office Logic' - a new series of marketing and office satire that we'll be periodically releasing as part of our ironic take on the marketing world and office work in general. Each sketch is based on our real life (perhaps slightly dramatised) experiences of working with some rather typical, interesting and [...]

What We Discovered After a Year of Blogging

Exactly a year ago, we published our first blog post. Since then, we continued the creation and publishing of valuable and thought provoking marketing content in an effort to gain a steady flow of readers visiting our site via organic search clicks. Starting and running a blog can be daunting at first. Initially, it felt very [...]

By | 2017-08-03T10:49:10+00:00 May 28th, 2017|Content Marketing|0 Comments

6 Ways To Monetise Your Online Content

If you publish content of some form online, whether it be via your blog or other means, it’s likely that you have either thought about or attempted to monetise your content. Finding the right monetisation strategy for your business can be a challenge.  However, each tactic has it's own unique advantages and disadvantages. Additionally, due to the variations [...]

By | 2017-05-25T05:21:54+00:00 May 24th, 2017|Content Marketing, Marketing|0 Comments

Our Favourite Christmas Adverts 2016

‘Tis the season to be jolly. ‘Tis also the season for festive Christmas adverts 2016; and as usual, they are coming in thick and fast. Although they’re designed to pull on our heartstrings and get us spending money, it’s the one time of the year that we are tolerant of advertising. In fact, most of us [...]