About Rob Thompson

Digital marketer, music fan & one third of Trendjackers. Rob is a tenacious individual who writes about advertising, marketing & digital multimedia. Connect with him via Twitter @RobMThompson

How Cannabis Brands Can Advertise On Social Media (without getting banned)

https://youtu.be/aHzClM_ZBco Cannabis Marketing has changed drastically over the last 10 years. It has gone from an unregulated industry that operated outside of the law to being recognised as one of the fastest growing opportunity by investors all around the world. To put it in to historical context, the next 15 years for the cannabis industry could [...]

By |2018-12-11T16:37:07+00:00November 28th, 2018|Advertising, Social Media|

Style Over Substance: An Introduction To Brutalist Website Design

When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your website and squeeze out every possible little bit of conversion juice from the site. But, what happens if you don’t follow these guides? What happens if you make the underlying principle of your website “to go [...]

By |2018-12-05T15:55:24+00:00October 29th, 2018|Branding, Graphic Design, Web Design|

What is Garyvee’s $1.80 Instagram Strategy?

A couple of months ago, VaynerMedia owner and prolific Instagram influencer Gary Vaynerchuk (Entrepreneur and best selling author, responsible for Jab, Jab, Jab, Right Hook and Crushing It) released a new video discussing his ‘$1.80 Instagram Strategy”. With just under 200k views, Gary’s Instagram strategy has ultimately been well received by his audience and currently has [...]

By |2018-12-05T15:58:26+00:00May 4th, 2018|Influencer Marketing, Social Media|

Grime Duo Krept & Konan Open Dessert Restaurant ‘Crepes & Cones’

MOBO Award winning grime duo Krept & Konan, otherwise known as Casyo Johnson & Karl Wilson, just announced the launch of a new dessert restaurant called “Crepes & Cones”, which is set to open in Croydon on May 12th. The announcement made last night via Twitter stated “After working on this for over 2 years I’m [...]

By |2018-12-05T15:59:09+00:00May 2nd, 2018|Music Marketing|

Could Ramadan 2018 Lead To A Spike In Retail, Travel & Fast Food Sales?

As many of the UK’s four million Muslims start to prepare for the event of Ramadan, new figures have emerged predicting huge economic growth within businesses that cater to an Islamic audiences. Family gatherings, gift-giving and dining with friends are core components of Eid, and in 2018 it appears that brands are starting to catch on [...]

By |2018-12-05T16:04:51+00:00April 30th, 2018|Advertising|

Nick Hollywood: From Genre Pioneer to Record Label Owner

Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the Godfather of Electro Swing”, playing a major role in the growth of a genre that grew to prominence in early 2013. Google Trend results show searches for the genre “Electro Swing” grew rapidly in the [...]

By |2018-12-05T16:08:05+00:00April 27th, 2018|Exclusive Interview, Music Marketing|

Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?

https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as Autism. However, a new study by the Association of Psychological Science suggests that those with Autism are more likely to tune out from advertising, resulting in more consistent decision-making as a consumer. The study goes on [...]

By |2018-12-05T16:12:50+00:00February 3rd, 2018|Advertising|

Ling Valentine: Dragons Den, Nuclear Arms & Car Leasing

Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best websites ever made” by The Independant yet “quite possibly the worst & weirdest website on the internet” by The Metro. A controversial and disruptive figure that is both adored as well as scored, LingsCars has been [...]

By |2018-12-05T16:23:53+00:00July 26th, 2017|Branding, Exclusive Interview|

Monthly Social Media News – January

FACEBOOK Facebook Messenger clones Snapchat functionality New plans announced by Facebook HQ claim that the the future of messenger will be visually focused. In light of the new strategy, Messenger has adopted the much of the functionality of Snapchat. Borrowing the idea of filters, which are now known on messenger as masks. Facebook launches journalism program [...]

By |2018-12-05T16:28:51+00:00February 14th, 2017|Social Media|

How can Pinterest be used for Digital Marketing?

Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]

By |2018-12-11T17:14:10+00:00January 24th, 2017|Social Media|

What is Digital Marketing? Digital Marketing Defined

INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]

By |2018-12-05T16:43:30+00:00January 19th, 2017|Marketing|

Monthly Social Media News – December

Facebook Facebook teams up with 3rd party to flag ‘fake news’ in the News Feed Mark Zuckerberg posted of his intent to ‘take misinformation seriously’ on Facebook. Misinformation or ‘fake news’ has become a hot topic following the US election and this is further compounded by the fact that around 62% of adults get their news [...]

By |2018-12-05T16:35:55+00:00January 4th, 2017|Social Media|

London Business Show 2016 – 5 Valuable Lessons

Positioning your brand at a business exhibition or trade show can be a daunting task. At an event the size of the London Business Show 2016 which attracts over 10,000 attendees annually, there is increasingly more competition for businesses to cut through the noise in order to successfully reach their intended target market. At Europe’s ‘most [...]

By |2018-12-05T16:44:16+00:00November 30th, 2016|Marketing|

Monthly Social Media News – November

We've rounded up all the latest social media news for November 2016 from the top social media sources. Watch the video below to find out what happened this month in social media: Facebook Facebook for Workplaces launches globally. Chat with colleagues, livestream presentations and even host virtual brainstorming sessions with Facebook Workplaces which aims to be ‘priced competitively’. Will your [...]

By |2018-12-05T16:39:01+00:00November 21st, 2016|Social Media|
Load More Posts