A clean, branded van says you take pride in your work. The same logic applies to your website. Aaker's brand-personality framework applied to the trades, plus a dirty-van audit of 350 tradesman websites.
Manual audit of 350 tradesman websites in South London. SSL, mobile, contact forms, design currency. The set-and-forget problem and a 10-point checklist to fix yours.
UK tradesman websites cost £297 to £6,000 in 2026. £657 over 3 years buys the site outright; £3,600 on Checkatrade owns nothing. Honest pricing breakdown by route, plus the trap most pricing articles won't mention.
lingscars marketing strategy A Website That Shouldn't Work Management Today called it "the most cluttered website we've ever seen." The Metro called it "quite possibly the worst and weirdest website on the internet." The Independent called it "one of the best websites ever made." We call Lingscars Marketing Strategy Genius in disguise. They were [...]
In today’s digital-first world, your website is often the first impression potential customers have of your business. A well-designed site does more than just look good. It builds trust, improves user experience, and drives conversions. That is why partnering with a professional website design agency manchester can make a significant difference in how your brand is [...]
Two years ago I made a documentary about the history of artificial intelligence. It covered everything from ancient Greek myths to GPT-3. It was a good video. I'm proud of it. The problem is that more has happened in AI since I filmed it than in the entire previous history of computing. OpenAI nearly merged with [...]
https://www.youtube.com/shorts/YnncTkAdIq8 Content Marketing isn’t new. It’s actually more than 300 years old. When people think of content marketing examples, blog posts, videos and infographics are typically the first things that come to their mind. What many don’t realise however, is the fact that content marketing was being practiced long before the internet ever came into being. [...]
When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your website and squeeze out every possible little bit of conversion juice from the site. But, what happens if you don’t follow these guides? What happens if you make the underlying principle of your website “to go [...]
A couple of months ago, VaynerMedia owner and prolific Instagram influencer Gary Vaynerchuk (Entrepreneur and best selling author, responsible for Jab, Jab, Jab, Right Hook and Crushing It) released a new video discussing his ‘$1.80 Instagram Strategy”. With just under 200k views, Gary’s Instagram strategy has ultimately been well received by his audience and currently has [...]
Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the Godfather of Electro Swing”, playing a major role in the growth of a genre that grew to prominence in early 2013. Google Trend results show searches for the genre “Electro Swing” grew rapidly in the [...]
Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best websites ever made” by The Independant yet “quite possibly the worst & weirdest website on the internet” by The Metro. A controversial and disruptive figure that is both adored as well as scored, LingsCars has been [...]
Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]
INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]
