Gillette’s ‘The Best Men Can Be’ Ad Campaign Is The Latest In Brand Activism

‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such as bullying, the ‘#MeToo’ movement and sexism. Launched on 13th January, Gillette’s new ad campaign has divided opinion and re-ignited the debate about brands that politicise adverts with hot-button social justice issues. The message in the [...]

By |2019-01-15T13:22:04+00:00January 15th, 2019|Ad Review, Advertising|

Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018

Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched as part of an effort to re-brand the beverage as "an authentic, self-aware, stripped-down Diet Coke that is really inclusive", according to Danielle Henry, group director of integrated marketing content for Coca-Cola North America. https://www.youtube.com/watch?v=1YBP8v6fi2w The campaign [...]

By |2019-02-11T18:36:13+00:00November 27th, 2018|Ad Review, Advertising, Opinion|

‘It’s Time To Power Your Life Differently’ OVO Energy Advert Analysis

The debate surrounding climate change has become a divisive issue. As activists and deniers battle it out on the world stage, advertisers are beginning to use the public concern of a possible environmental catastrophe to their advantage. Last month, OVO Energy, the UK's largest independent renewable energy supplier released a powerful ad campaign - a one-minute long [...]

By |2019-01-15T13:24:54+00:00April 16th, 2018|Ad Review, Advertising|

The Best & Worst of TV Licensing Adverts From The Past

It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard media is dying. And in its place has risen a new generation of internet-based media. Instead of paying a TV license, many people nowadays opt to make micro-donations to content creators via platforms such as Patreon, [...]

By |2019-01-15T13:25:03+00:00April 4th, 2018|Ad Review, Advertising, Propaganda|

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, the new face of WeBuyAnyCar.com. The multi-channel ad campaign, created and directed by ad agency Brothers & Sisters, was rolled out late last year on TV, radio and social media. The first in a series of [...]

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

By |2019-01-15T13:25:30+00:00January 7th, 2018|Ad Review, Advertising, Technology, TV & Film Marketing|

Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign

https://www.youtube.com/watch?v=z3yLffK4Md0 The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. In a series of X-rated Tweets from the discount retailer, the #ElfBehavingBad campaign triggered hysteria on social media. Oh Elf, we know it’s nippy outside but not that kind of nippy! #ElfBehavingBad pic.twitter.com/kYMNruqLda — Poundland (@Poundland) [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q 🎵 Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By |2019-01-15T13:25:52+00:00October 19th, 2017|Ad Review, Advertising, Branding, Content Marketing, Propaganda|

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

Our Favourite Christmas Adverts 2016

‘Tis the season to be jolly. ‘Tis also the season for festive Christmas adverts 2016; and as usual, they are coming in thick and fast. Although they’re designed to pull on our heartstrings and get us spending money, it’s the one time of the year that we are tolerant of advertising. In fact, most of us [...]