Social Media Advertising Agency: How To Choose The Right One

Choosing a social media advertising agency to work with can be a tricky process, even for the most experienced of business owners. The industry is facing somewhat of a crisis due to a large number of ‘have-a-go’ catchpenny marketers forcing their way into the industry by offering second-rate services at an absurdly reduced cost. This has [...]

By |2018-12-11T16:35:16+00:00December 3rd, 2018|Social Media|

How Cannabis Brands Can Advertise On Social Media (without getting banned)

https://youtu.be/aHzClM_ZBco Cannabis Marketing has changed drastically over the last 10 years. It has gone from an unregulated industry that operated outside of the law to being recognised as one of the fastest growing opportunity by investors all around the world. To put it in to historical context, the next 15 years for the cannabis industry could [...]

By |2018-12-11T16:37:07+00:00November 28th, 2018|Advertising, Social Media|

The Comprehensive Digital Marketing Guide for Brands and Businesses

Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of digital marketing in-depth, allowing us to comprehensively understand from a holistic standpoint, how [...]

What is Garyvee’s $1.80 Instagram Strategy?

A couple of months ago, VaynerMedia owner and prolific Instagram influencer Gary Vaynerchuk (Entrepreneur and best selling author, responsible for Jab, Jab, Jab, Right Hook and Crushing It) released a new video discussing his ‘$1.80 Instagram Strategy”. With just under 200k views, Gary’s Instagram strategy has ultimately been well received by his audience and currently has [...]

By |2018-12-05T15:58:26+00:00May 4th, 2018|Influencer Marketing, Social Media|

What is Patreon and What Does it Mean for Content Creators?

Imagine this. You’re a Youtube video creator that has over 200,000 subscribers. You record, edit and publish new videos every day. You’re spending more time producing content than many people spend at their job. In terms of financial income, you’re at the mercy of YouTube (Google) with the ads that are running on your videos. You [...]

By |2018-12-05T15:58:50+00:00May 3rd, 2018|Content Marketing, Social Media|

Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project Hospital, an upcoming indie game being developed by new studio Oxymoron Games. https://www.youtube.com/watch?v=LcklSFgih9Q I reached out to them to see if they'd be interested in a short interview about their past, present and future marketing plans. [...]

By |2018-12-05T16:11:19+00:00March 28th, 2018|Exclusive Interview, PR, Social Media, Video Game Marketing|

Cambridge Analytica: A Peek Inside The One-Stop Marketing Shop For Political Campaigns

https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of user's personal data. The scandal, uncovered by the investigative team at Channel 4, dealt a huge blow to Facebook, but also shined light on a shady entity known as Cambridge Analytica. Who are Cambridge Analytica? Cambridge Analytica [...]

By |2019-06-24T14:11:43+00:00March 27th, 2018|Social Media, Technology|

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, the new face of WeBuyAnyCar.com. The multi-channel ad campaign, created and directed by ad agency Brothers & Sisters, was rolled out late last year on TV, radio and social media. The first in a series of [...]

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By |2018-12-05T18:30:23+00:00November 17th, 2017|PR, Social Media, Video Game Marketing|

Your Guide to Influencer Marketing in 2019: Theory & Practice

Influencer Marketing has been a massive talking point in the past couple of years. And as Google's search data illustrates, it's global popularity is at it's highest level since records began. As brands continue to look for new ways to grab our attention, it makes sense that Influencer Marketing has taken a front-seat in 2019. In [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q ? Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

By |2019-06-24T14:34:40+00:00October 6th, 2017|Exclusive Interview, Freelancing, Social Media, Technology|

Minds.com: A New Realm Of Social Media

For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]

By |2019-06-24T14:35:22+00:00August 22nd, 2017|Social Media, Technology|

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By |2019-06-24T14:35:37+00:00June 13th, 2017|Branding, Social Media|

How to Maximise Your Online Presence As A Small Business

If your shop or small business currently has no online presence, or you’re looking to improve the online presence you do have, this guide will help you with the key elements to maximise your reach and customer acquisition. 1. GET A HIGH-QUALITY WEBSITE (OR IMPROVE YOUR CURRENT ONE) Your website acts as the center point for [...]

By |2018-12-05T16:26:35+00:00May 2nd, 2017|Resources, Social Media, Web Design|
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