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About Trendjackers Team

Trendjackers are a creative trio who write blogs about all things digital marketing.

How To Promote Your Music Online

The music industry has never been more crowded. Millions of artists are in constant competition for the attention of listeners worldwide. For that reason, promoting your music online can be incredibly difficult. With that in mind, we decided to write this small guide on how to promote your music online, based on our experience working closely [...]

Why Marketing Degrees Are Practically Useless: & How They Can Be Fixed

Marketing degrees practically useless. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what they’ve learned during their time at university is, to say the very least, inadequate. Why? Because a lot of marketing degrees are all theory and no practice. The truth of the matter is, many universities are out [...]

Gillette’s ‘The Best Men Can Be’ Ad Campaign Is The Latest In Brand Activism

‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such as bullying, the ‘#MeToo’ movement and sexism. Launched on 13th January, Gillette’s new ad campaign has divided opinion and re-ignited the debate about brands that politicise adverts with hot-button social justice issues. The message in the [...]

Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018

Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched as part of an effort to re-brand the beverage as "an authentic, self-aware, stripped-down Diet Coke that is really inclusive", according to Danielle Henry, group director of integrated marketing content for Coca-Cola North America. https://www.youtube.com/watch?v=1YBP8v6fi2w The campaign [...]

Brandjacking: The Best, The Worst & The Funniest Copycat Brands

Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne of products that look strikingly similar to the well-known high street brands. In fact, their success relies wholly on our familiarity with the original brands. This is known as 'brandjacking'. Brandjacking is an activity whereby someone acquires [...]

The Comprehensive Digital Marketing Guide for Brands and Businesses

Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of digital marketing in-depth, allowing us to comprehensively understand from a holistic standpoint, how [...]

Thirst For Change: An Exclusive Interview With Hugh Thomas, The Founder of Ugly Drinks

The sugar conspiracy is real. You'll do well to visit a local shop or supermarket nowadays and pick up a drink that's not full to the brim with sugar or it's nefarious substitute aspartame. And despite the myriad of health problems that are known to come with habitual consumption of sugar, household drink brands have seldom [...]

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