About Trendjackers Team

Trendjackers are a creative trio who write blogs about all things digital marketing.

Gillette’s ‘The Best Men Can Be’ Ad Campaign Is The Latest In Brand Activism

‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such as bullying, the ‘#MeToo’ movement and sexism. Launched on 13th January, Gillette’s new ad campaign has divided opinion and re-ignited the debate about brands that politicise adverts with hot-button social justice issues. The message in the [...]

By |2019-01-15T13:22:04+00:00January 15th, 2019|Ad Review, Advertising|

What Makes A Good Advert? A Blueprint For Highly Converting Ad Creative

What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will insist that there is, in fact, a ‘right way’ to design an advert. The discussion around what makes a good advert is one that is multifaceted and complex to approach. This is because an advert can [...]

By |2018-12-11T16:32:44+00:00December 5th, 2018|Advertising|

Social Media Advertising Agency: How To Choose The Right One

Choosing a social media advertising agency to work with can be a tricky process, even for the most experienced of business owners. The industry is facing somewhat of a crisis due to a large number of ‘have-a-go’ catchpenny marketers forcing their way into the industry by offering second-rate services at an absurdly reduced cost. This has [...]

By |2018-12-11T16:35:16+00:00December 3rd, 2018|Social Media|

Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018

Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched as part of an effort to re-brand the beverage as "an authentic, self-aware, stripped-down Diet Coke that is really inclusive", according to Danielle Henry, group director of integrated marketing content for Coca-Cola North America. The campaign includes [...]

By |2019-01-15T13:24:28+00:00November 27th, 2018|Ad Review, Advertising, Opinion|

Cannabis Marketing: The Complete Guide

*Disclaimer: this Cannabis marketing guide is intended to help brand owners and marketers of cannabis-related products such as seeds, CBD, hemp and paraphernalia products. This guide is not for the marketing of the psychoactive substance itself. We do not endorse the distribution of cannabis* Navigating the marketing landscape as a Cannabis brand can be challenging at [...]

By |2018-12-11T16:41:47+00:00November 13th, 2018|Marketing|

Brandjacking: The Best, The Worst & The Funniest Copycat Brands

Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne of products that look strikingly similar to the well-known high street brands. In fact, their success relies wholly on our familiarity with the original brands. This is known as 'brandjacking'. Brandjacking is an activity whereby someone acquires [...]

By |2018-12-11T16:43:06+00:00July 28th, 2018|Branding, Marketing Satire|

The Comprehensive Digital Marketing Guide for Brands and Businesses

Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of digital marketing in-depth, allowing us to comprehensively understand from a holistic standpoint, how [...]

Why Videogame Films Are Becoming More Commonplace

Throughout the years, many films and TV shows have had videogame adaptations. Everything from Toy Story and Spiderman to Shrek and Batman. Regardless of their quality, which has varied greatly (just ask an old school gamer about the 1982 E.T. Atari game), these extensions have always been prominent in videogames. On the contrary however, there have [...]

By |2018-12-07T17:37:59+00:00April 26th, 2018|TV & Film Marketing, Videogame Marketing|

What Can Cardi B, MF DOOM & Fortnite Teach us About Marketing in the Music Industry

After a 20 year decline in sales, marketing within the music industry is back with a bang having experienced double-digit growth in early 2018, mainly due to advancements in technology which have increased the monetization options on the table for artists and labels. This year, more music has been created and consumed than ever before, more [...]

By |2018-12-07T17:34:14+00:00April 24th, 2018|Music Marketing|

What We Discovered After a Year of Blogging

Exactly a year ago, we published our first blog post. Since then, we continued the creation and publishing of valuable and thought provoking marketing content in an effort to gain a steady flow of readers visiting our site via organic search clicks. Starting and running a blog can be daunting at first. Initially, it felt very [...]

By |2018-12-05T16:25:25+00:00May 28th, 2017|Content Marketing|

6 Ways To Monetise Your Online Content

If you publish content of some form online, whether it be via your blog or other means, it’s likely that you have either thought about or attempted to monetise your content. Finding the right monetisation strategy for your business can be a challenge.  However, each tactic has it's own unique advantages and disadvantages. Additionally, due to the variations [...]

By |2018-12-05T16:26:08+00:00May 24th, 2017|Content Marketing|

How to Maximise Your Online Presence As A Small Business

If your shop or small business currently has no online presence, or you’re looking to improve the online presence you do have, this guide will help you with the key elements to maximise your reach and customer acquisition. 1. GET A HIGH-QUALITY WEBSITE (OR IMPROVE YOUR CURRENT ONE) Your website acts as the center point for [...]

By |2018-12-05T16:26:35+00:00May 2nd, 2017|Resources, Social Media, Web Design|

Challenging The Misconceptions Surrounding WordPress

In some circles, WordPress misconceptions have lead to the platform acquiring a bit of an undeservedly poor reputation. Stack overflow developers ranked wordpress one of their most hated technologies. Nevertheless, we feel that the concerns of these developers may be misguided, as WordPress is actually one of the most versatile website creation tools, powering nearly 28% [...]

By |2018-12-05T16:28:19+00:00March 30th, 2017|Web Development|

How Social Media has affected the Music Industry

Going into 2019, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet. Back in 2016, for every minute of the day, around 38,052 hours of music was listened to on [...]

By |2018-12-13T16:42:21+00:00January 27th, 2017|Music Marketing, Social Media|

7 Genius Examples of Product Placement in TV & Cinema

WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]

By |2018-12-11T17:15:24+00:00January 26th, 2017|Advertising, TV & Film Marketing|

5 Guerrilla Marketing Articles That You Should Read

GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]

By |2018-12-11T17:14:40+00:00January 25th, 2017|Marketing|
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