https://www.youtube.com/watch?v=saBeWbK5wHw Product placement in music videos is one of the most effective and least understood advertising strategies in the entertainment industry. It's also one I've spent over a decade working around. As someone who's built websites and run marketing for UK independent record labels since 2013, I've watched this side of the business evolve from [...]
In today's digital age, having a website is essential for any business. But simply having a website is not enough. You need to drive traffic to your website in order to generate leads and sales. But with so many websites out there, how can you make sure that yours stands out from the crowd? If you're [...]
Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical advertising platforms such as Television and Radio have been utilised by businesses to promote their products and services for decades. However, the popularity of advertising on these mediums has declined as a result of increasing costs [...]
https://www.youtube.com/watch?v=aHzClM_ZBco&t=2s Navigating the marketing landscape as a Cannabis brand can be challenging at the best of times. The industry is fraught with restrictions and although legislation is gradually being relaxed, marketers still face an uphill struggle with over-regulation. If you’ve had any experience with marketing in the cannabis industry, you’ll already know that the tech giants [...]
As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the industry are about to explode. Despite having to grapple with the age-old stigma surrounding cannabis and the monolithism of generations gone by, attitudes are changing rapidly. According to a recent poll, 51% of the UK public [...]
Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of digital marketing in-depth, allowing us to comprehensively understand from a holistic standpoint, how [...]
After a 20 year decline in sales, marketing within the music industry is back with a bang having experienced double-digit growth in early 2018, mainly due to advancements in technology which have increased the monetization options on the table for artists and labels. This year, more music has been created and consumed than ever before, more [...]
For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. In this article, we've curated some of the most peculiar examples of how creative copy is used in tandem with big brand advertising campaigns. DUREX (2016) The shock election of Donald Trump in 2016 provoked a [...]
https://www.youtube.com/watch?v=uCKA8-NNlJU It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]
Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]
Like many other industries, video game marketing has had it’s fair share of both great and terrible campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern video game marketing! Before I begin [...]
https://www.youtube.com/watch?v=dr7BcaNdKwE Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a [...]
More than ever, the music industry continues to be intensely competitive. More music is being streamed for free than ever before and every minute, thousands of songs are uploaded to the internet across a multitude of platforms. For every minute of the day, more than 38 thousand hours of music is ebing listened to on Spotify [...]
WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]
GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]
https://youtu.be/jbLyxhtQ2tk As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. If you're a smaller or niche artist, the below strategies won't be all that useful [...]
