About Trendjackers Team

Trendjackers are a creative trio who write blogs about all things digital marketing.

Fear-based Marketing in Practice: 4 Examples

Not to be confused with FOMO (fear of missing out), fear-based marketing has been a staple of many ad campaigns over the years - and for a good reason, too: because fear sells. By using strong appeals to emotion, marketers stoke up fear to change attitudes, influence decision-making and create urgency. Here's a few examples of [...]

By |2019-11-01T10:57:07+00:00October 28th, 2019|Advertising|

How To Promote Your Music Online

The music industry has never been more crowded. Millions of artists are in constant competition for the attention of listeners worldwide. For that reason, promoting your music online can be incredibly difficult. With that in mind, we decided to write this small guide on how to promote your music online, based on our experience working closely [...]

By |2019-07-11T14:37:05+00:00July 11th, 2019|Music Marketing|

14 Examples of Product Placement in Music Videos

In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for brands who can afford the price tag. Unlike advertising by conventional means, product placement in music videos are an attempt to ‘subliminally’ influence consumers through popular culture. Doting fans will often make conscious lifestyle choices and [...]

By |2019-03-08T16:32:32+00:00March 8th, 2019|Music Marketing|

Why Marketing Degrees Are Practically Useless: & How They Can Be Fixed

Marketing degrees practically useless. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what they’ve learned during their time at university is, to say the very least, inadequate. Why? Because a lot of marketing degrees are all theory and no practice. The truth of the matter is, many universities are out [...]

By |2019-06-24T14:07:11+00:00February 27th, 2019|Opinion|

Gillette’s ‘The Best Men Can Be’ Ad Campaign Is The Latest In Brand Activism

‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such as bullying, the ‘#MeToo’ movement and sexism. Launched on 13th January, Gillette’s new ad campaign has divided opinion and re-ignited the debate about brands that politicise adverts with hot-button social justice issues. The message in the [...]

By |2019-01-15T13:22:04+00:00January 15th, 2019|Ad Review, Advertising|

What Makes A Good Advert? A Blueprint For Highly Converting Ad Creative

What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will insist that there is, in fact, a ‘right way’ to design an advert. The discussion around what makes a good advert is one that is multifaceted and complex to approach. This is because an advert can [...]

By |2019-06-24T14:07:29+00:00December 5th, 2018|Advertising|

Social Media Advertising Agency: How To Choose The Right One

Choosing a social media advertising agency to work with can be a tricky process, even for the most experienced of business owners. The industry is facing somewhat of a crisis due to a large number of ‘have-a-go’ catchpenny marketers forcing their way into the industry by offering second-rate services at an absurdly reduced cost. This has [...]

By |2018-12-11T16:35:16+00:00December 3rd, 2018|Social Media|

Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018

Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched as part of an effort to re-brand the beverage as "an authentic, self-aware, stripped-down Diet Coke that is really inclusive", according to Danielle Henry, group director of integrated marketing content for Coca-Cola North America. https://www.youtube.com/watch?v=1YBP8v6fi2w The campaign [...]

By |2019-02-11T18:36:13+00:00November 27th, 2018|Ad Review, Advertising, Opinion|

Cannabis Marketing: The Complete Guide

*Disclaimer: this Cannabis marketing guide is intended to help brand owners and marketers of cannabis-related products such as seeds, CBD, hemp and paraphernalia products. This guide is not for the marketing of the psychoactive substance itself. We do not endorse the distribution of cannabis* Navigating the marketing landscape as a Cannabis brand can be challenging at [...]

By |2018-12-11T16:41:47+00:00November 13th, 2018|Marketing|

Marketing In The Cannabis Industry: The Sleeping Giant

As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the industry are about to explode. Despite having to grapple with the age-old stigma surrounding cannabis and the monolithism of generations gone by, attitudes are changing rapidly. According to a recent poll, 51% of the UK public [...]

By |2019-06-24T14:07:50+00:00October 18th, 2018|Opinion|

Brandjacking: The Best, The Worst & The Funniest Copycat Brands

Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne of products that look strikingly similar to the well-known high street brands. In fact, their success relies wholly on our familiarity with the original brands. This is known as 'brandjacking'. Brandjacking is an activity whereby someone acquires [...]

By |2018-12-11T16:43:06+00:00July 28th, 2018|Branding, Marketing Satire|

Post Malone & Bud Light: An Influencer Relationship Worth Having

Illustration by Sam Spratt  Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one of their key influencers for 2018. Earlier this year, Bud Light announced that they were teaming up with the American rapper to 'find the best friendships' in their latest ad. "How do you find out your [...]

By |2019-06-24T14:08:58+00:00June 10th, 2018|Influencer Marketing, Music Marketing|

The Comprehensive Digital Marketing Guide for Brands and Businesses

Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of digital marketing in-depth, allowing us to comprehensively understand from a holistic standpoint, how [...]

Thirst For Change: An Exclusive Interview With Hugh Thomas, The Founder of Ugly Drinks

The sugar conspiracy is real. You'll do well to visit a local shop or supermarket nowadays and pick up a drink that's not full to the brim with sugar or it's nefarious substitute aspartame. And despite the myriad of health problems that are known to come with habitual consumption of sugar, household drink brands have seldom [...]

By |2019-06-24T14:10:24+00:00May 15th, 2018|Exclusive Interview|

Why Videogame Films Are Becoming More Commonplace

Throughout the years, many films and TV shows have had videogame adaptations. Everything from Toy Story and Spiderman to Shrek and Batman. Regardless of their quality, which has varied greatly (just ask an old school gamer about the 1982 E.T. Atari game), these extensions have always been prominent in videogames. On the contrary however, there have [...]

By |2018-12-07T17:37:59+00:00April 26th, 2018|TV & Film Marketing, Video Game Marketing|
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