Avatar

About Trendjackers Team

Trendjackers are a creative trio who write blogs about all things digital marketing.

What Can Cardi B, MF DOOM & Fortnite Teach us About Marketing in the Music Industry

After a 20 year decline in sales, marketing within the music industry is back with a bang having experienced double-digit growth in early 2018, mainly due to advancements in technology which have increased the monetization options on the table for artists and labels. This year, more music has been created and consumed than ever before, more [...]

‘It’s Time To Power Your Life Differently’ OVO Energy Advert Analysis

The debate surrounding climate change has become a divisive issue. As activists and deniers battle it out on the world stage, advertisers are beginning to use the public concern of a possible environmental catastrophe to their advantage. Last month, OVO Energy, the UK's largest independent renewable energy supplier released a powerful ad campaign - a one-minute long [...]

Cambridge Analytica: A Peek Inside The One-Stop Marketing Shop For Political Campaigns

https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of user's personal data. The scandal, uncovered by the investigative team at Channel 4, dealt a huge blow to Facebook, but also shined light on a shady entity known as Cambridge Analytica. Who are Cambridge Analytica? Cambridge Analytica [...]

Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation

https://youtu.be/yzzcoxTil1I How do you listen to your music? I'll take a guess and say you're using a streaming platform such as Spotify, Deezer or Apple Music. But what most people don't know is that when you pay your monthly fee for these streaming services, up to 80% of the artist's revenue is deducted. Whilst bigger artists, [...]

Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?

https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as Autism. However, a new study by the Association of Psychological Science suggests that those with Autism are more likely to tune out from advertising, resulting in more consistent decision-making as a consumer. The study goes on [...]

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q ? Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Load More Posts