Avatar

About Trendjackers Team

Trendjackers are a creative trio who write blogs about all things digital marketing.

Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By |2019-06-24T14:33:19+00:00October 19th, 2017|Ad Review, Advertising, Branding, Content Marketing, Propaganda|

Mr Robot Holds ‘Ecoin Launch Party’ To Promote Latest Series

Earlier this month, the marketing team behind Mr Robot surprised fans with an immersive experience to promote the latest series of the popular American drama. Mr Robot tells the story of a dystopian society that's ruled by the hidden hand of corporatocracy whilst being entrenched in cyber warfare. Season 3 premiered to the public on the 11th October, 5 days [...]

By |2019-06-24T14:33:32+00:00October 17th, 2017|Branding, Experiential Marketing, TV & Film Marketing|

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

By |2019-06-24T14:34:40+00:00October 6th, 2017|Exclusive Interview, Freelancing, Social Media, Technology|

The Rise of Artificial Intelligence in Creative Marketing Roles

Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]

By |2019-06-24T14:35:14+00:00September 27th, 2017|Artificial Intelligence, Graphic Design, Technology, Web Design|

Minds.com: A New Realm Of Social Media

For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]

By |2019-06-24T14:35:22+00:00August 22nd, 2017|Social Media, Technology|

Exclusive Interview with On The Tools CEO Lee Wilcox

How many times have you had a drunken business idea with your mates that you never actually followed through with? For Lee Wilcox, his big idea didn't only survive the hangover, it's fast becoming a reality. In July 2014, Lee and his best mate Adam started what would soon turn out to be one of the [...]

By |2019-06-24T14:35:35+00:00August 3rd, 2017|Exclusive Interview|

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By |2019-06-24T14:35:37+00:00June 13th, 2017|Branding, Social Media|

An Interview With Illustrator Marcus Marritt

Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]

By |2019-04-08T15:11:25+00:00June 12th, 2017|Exclusive Interview, Graphic Design, Illustration|

What We Discovered After a Year of Blogging

Exactly a year ago, we published our first blog post. Since then, we continued the creation and publishing of valuable and thought provoking marketing content in an effort to gain a steady flow of readers visiting our site via organic search clicks. Starting and running a blog can be daunting at first. Initially, it felt very [...]

By |2018-12-05T16:25:25+00:00May 28th, 2017|Content Marketing|

6 Ways To Monetise Your Online Content

If you publish content of some form online, whether it be via your blog or other means, it’s likely that you have either thought about or attempted to monetise your content. Finding the right monetisation strategy for your business can be a challenge.  However, each tactic has it's own unique advantages and disadvantages. Additionally, due to the variations [...]

By |2018-12-05T16:26:08+00:00May 24th, 2017|Content Marketing|

How to Maximise Your Online Presence As A Small Business

If your shop or small business currently has no online presence, or you’re looking to improve the online presence you do have, this guide will help you with the key elements to maximise your reach and customer acquisition. 1. GET A HIGH-QUALITY WEBSITE (OR IMPROVE YOUR CURRENT ONE) Your website acts as the center point for [...]

By |2018-12-05T16:26:35+00:00May 2nd, 2017|Resources, Social Media, Web Design|

Challenging The Misconceptions Surrounding WordPress

In some circles, WordPress misconceptions have lead to the platform acquiring a bit of an undeservedly poor reputation. Stack overflow developers ranked wordpress one of their most hated technologies. Nevertheless, we feel that the concerns of these developers may be misguided, as WordPress is actually one of the most versatile website creation tools, powering nearly 28% [...]

By |2018-12-05T16:28:19+00:00March 30th, 2017|Web Development|

Branding Your Business on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By |2019-06-24T14:35:42+00:00February 4th, 2017|Branding, Graphic Design, Social Media|

How Social Media has affected the Music Industry

Going into 2019, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet. Back in 2016, for every minute of the day, around 38,052 hours of music was listened to on [...]

By |2018-12-13T16:42:21+00:00January 27th, 2017|Music Marketing, Social Media|

7 Genius Examples of Product Placement in TV & Cinema

WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]

By |2018-12-11T17:15:24+00:00January 26th, 2017|Advertising, TV & Film Marketing|
Load More Posts