WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]
GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]
https://youtu.be/jbLyxhtQ2tk As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. If you're a smaller or niche artist, the below strategies won't be all that useful [...]
In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]
PeoplePerHour is an online freelance platform that empowers people across the globe with the ability to monetize their skills. Unfortunately, many who begin to use PeoplePerHour don’t last very long. It’s not easy to compete with thousands of other freelancers who have more reviews and bigger portfolios. A few months ago, Martin and Rob each decided [...]
THE BEST DIGITAL MARKETING TOOLS AND DESIGN RESOURCES Whether you are a solo-practitioner, a business owner or part of a wider marketing team, you might find it tricky to narrow down the best digital marketing tools for your business. Digital marketing tools can help save time and improve the effectiveness of your overall marketing strategy. In [...]
Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]
