Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

  • Coca-Cola-Christmas-Truck

Besides Michael Buble coming out of hibernation, you know it’s getting close to Christmas when the Coca-Cola truck reappears on our TV screens.

But this year, the world’s largest beverage company has stepped up a gear by offering fans the opportunity to win a night’s stay in the big red truck.

During the sleepover, guests can listen to specially curated Christmas playlists, kick back and watch their favourite festive films and open stockings loaded with presents from Santa – all whilst being surrounded by the truck’s 8,772 twinkling fairy lights.

Coke marketing director Aedamar Howlett said: “We can’t wait to invite one lucky pair of fans for the ultimate Christmas sleepover. After all, what could be more magical during the festive season than spending a night in the Coca-Cola Christmas truck?”

In recent years, Coke has made a habit of touring UK cities in the truck to give fans an opportunity to see and touch it in real-life.

This has proven to be a massive success as every year, fans flock to have their pictures taken in front of the iconic truck.

But now they’ve raised the bar, it’s clear that Coke is focusing on offering fans unique and unforgettable experiences.

To enter the competition, go to Laterooms.com and tell them why you’re the “ultimate Christmas fan”.

By | 2017-11-29T11:45:54+00:00 November 28th, 2017|Advertising, Branding, Experiential Marketing, Marketing|0 Comments

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Jamie follows all things digital marketing, with a primary focus on consumer behaviour, branding and creative content. Jamie also keeps a close eye on new developments in the evolving world of social media.

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