Content Marketing Examples That Date Back Over 300 Years
https://www.youtube.com/shorts/YnncTkAdIq8 Content Marketing isn’t new. It’s actually more than 300 years old. When people think of content marketing examples, blog posts, videos and infographics are typically the first things that come to their mind. What [...]
The Best & Worst of TV Licensing Adverts From The Past
It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard [...]
14 Examples of Creative Copywriting in Advertising
For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. [...]
How Augmented Reality Will Shape UX Design
https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe [...]
Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?
https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as [...]
Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck
Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on [...]
Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert
Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, [...]
Ling Valentine: Dragons Den, Nuclear Arms & Car Leasing
Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best [...]
The Brand Personality Model: A Modern Case Study
https://www.youtube.com/watch?v=uCKA8-NNlJU It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of [...]
An Interview With Illustrator Marcus Marritt
Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus [...]
6 Ways To Monetise Your Online Content
If you publish content of some form online, whether it be via your blog or other means, it’s likely that [...]
Great Examples of Modern Video Game Marketing
Like many other industries, video game marketing has had it’s fair share of both great and terrible campaigns and strategies. [...]
Branding Your Business on Social Media: 6 Things to Consider
https://www.youtube.com/watch?v=dr7BcaNdKwE Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with [...]
How Social Media has affected the Music Industry
More than ever, the music industry continues to be intensely competitive. More music is being streamed for free than ever [...]
7 Genius Examples of Product Placement in TV & Cinema
WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and [...]