How to Increase Website Traffic: A Comprehensive Guide
In today's digital age, having a website is essential for any business. But simply having a website is not enough. You need to drive traffic to your website in order to generate leads and sales. [...]
The Best & Worst of TV Licensing Adverts From The Past
It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard [...]
14 Examples of Creative Copywriting in Advertising
For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. [...]
Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?
https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as [...]
Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck
Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on [...]
Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert
Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, [...]
Ling Valentine: Dragons Den, Nuclear Arms & Car Leasing
Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best [...]
The Brand Personality Model: A Modern Case Study
https://www.youtube.com/watch?v=uCKA8-NNlJU It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of [...]
An Interview With Illustrator Marcus Marritt
Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus [...]
6 Ways To Monetise Your Online Content
If you publish content of some form online, whether it be via your blog or other means, it’s likely that [...]
Great Examples of Modern Video Game Marketing
Like many other industries, video game marketing has had it’s fair share of both great and terrible campaigns and strategies. [...]
Branding Your Business on Social Media: 6 Things to Consider
https://www.youtube.com/watch?v=dr7BcaNdKwE Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with [...]
How Social Media has affected the Music Industry
More than ever, the music industry continues to be intensely competitive. More music is being streamed for free than ever [...]
7 Genius Examples of Product Placement in TV & Cinema
WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and [...]
5 Guerrilla Marketing Articles That You Should Read
GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your [...]