Strategic Guidelines For Writing Persuasive Ad Copy

According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage with advertising is harder than ever before, as most of us have a tendency of ignoring adverts that aren't relevant or [...]

By |2019-08-07T22:13:08+00:00April 17th, 2018|Copywriting|

13 Peculiar Examples of Creative Copywriting in Advertising

For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. In this article, we've curated some of the most peculiar examples of how creative copy is used to in tandem with big brand advertising campaigns. DUREX (2016) The shock election of Donald Trump in 2016 provoked [...]

By |2019-11-16T08:08:05+00:00March 18th, 2018|Advertising, Branding, Copywriting|