Strategic Guidelines For Writing Persuasive Ad Copy

According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage with advertising is harder than ever before, as most of us have a tendency of ignoring adverts that aren't relevant or [...]

By |2018-12-11T16:44:51+00:00April 17th, 2018|Copywriting|

14 Masterful Examples of Creative Copywriting in Advertising

For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. In this article, I've curated some of the best examples of how creative copy is used to compliment 21st-century advertising campaigns. DUREX (2016) The shock election of Donald Trump in 2016 provoked a hysterical response across [...]

By |2019-04-08T17:41:48+00:00March 18th, 2018|Advertising, Branding, Copywriting|