Strategic Guidelines For Writing Persuasive Ad Copy

According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage with advertising is harder than ever before, as most of us have a tendency of ignoring adverts that aren't relevant or [...]

By |2018-12-11T16:44:51+00:00April 17th, 2018|Copywriting|

14 Masterful Examples of Creative Copywriting in Advertising

For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. As a creative copywriter, I've always been fascinated by the psychological mechanisms of words, and how they influence and inspire people to think and act in a certain way. In this article, I've curated some of the [...]

By |2018-12-11T16:48:35+00:00March 18th, 2018|Advertising, Branding, Copywriting|