Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

By | 2017-11-29T11:45:54+00:00 November 28th, 2017|Advertising, Branding, Experiential Marketing, Marketing|0 Comments

Mr Robot Holds ‘Ecoin Launch Party’ To Promote Latest Series

Earlier this month, the marketing team behind Mr Robot surprised fans with an immersive experience to promote the latest series of the popular American drama. Mr Robot tells the story of a dystopian society that's ruled by the hidden hand of corporatocracy whilst being entrenched in cyber warfare. Season 3 premiered to the public on the 11th October, 5 days [...]