Pioneering the Future: Engineering Applications of Artificial Intelligence
Artificial Intelligence (AI) continues to redefine the engineering landscape, unlocking a new world of potential applications. Today, we dive into some of the most exciting engineering applications of artificial intelligence that are shaping our future. [...]
What Can Cardi B, MF DOOM & Fortnite Teach us About Marketing in the Music Industry
After a 20 year decline in sales, marketing within the music industry is back with a bang having experienced double-digit [...]
Strategic Guidelines For Writing Persuasive Ad Copy
According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% [...]
The Best & Worst of TV Licensing Adverts From The Past
It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard [...]
Cambridge Analytica: A Peek Inside The One-Stop Marketing Shop For Political Campaigns
https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of [...]
14 Examples of Creative Copywriting in Advertising
For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. [...]
How Augmented Reality Will Shape UX Design
https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe [...]
Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?
https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as [...]
4 No-Fail Tips For More Effective Email Marketing Campaigns
Email campaigns offer unique advantages in a marketing strategy that can increase consumer engagement, raise brand awareness and encourage sales. [...]
Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck
Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on [...]
Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert
Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, [...]
Ling Valentine: Dragons Den, Nuclear Arms & Car Leasing
Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best [...]
The Brand Personality Model: A Modern Case Study
https://www.youtube.com/watch?v=uCKA8-NNlJU It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of [...]
An Interview With Illustrator Marcus Marritt
Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus [...]
6 Ways To Monetise Your Online Content
If you publish content of some form online, whether it be via your blog or other means, it’s likely that [...]