The field of marketing has always been about understanding and connecting with consumers. With the rise of artificial intelligence (AI), businesses are now able to leverage machine learning algorithms to analyze vast amounts of data and automate key marketing tasks. From chatbots to personalized content, the potential of AI marketing is immense. However, with great power [...]
In the world of tech and social media, the only constant is change. And as the legacy networks such as Facebook and Twitter continue to mature, people are beginning to look for new innovations from the some of the 'alt-tech' platforms that have surfaced in the last decade or so. Recently, I stumbled upon a new [...]
https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of user's personal data. The scandal, uncovered by the investigative team at Channel 4, dealt a huge blow to Facebook, but also shined light on a shady entity known as Cambridge Analytica. Who are Cambridge Analytica? Cambridge Analytica [...]
https://youtu.be/yzzcoxTil1I How do you listen to your music? I'll take a guess and say you're using a streaming platform such as Spotify, Deezer or Apple Music. But what most people don't know is that when you pay your monthly fee for these streaming services, up to 80% of the artist's revenue is deducted. Whilst bigger artists, [...]
The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]
Net Neutrality has been a topic of vigorous debate for a few years now. But none more so than recently, when the FCC voted to scrap the legislation enacted in 2015 that requires internet service providers in the U.S. to treat all web traffic equally. In case you're not familiar with the concept of Net Neutrality, [...]
Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]
Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]
For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]
In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]
