https://youtu.be/saBeWbK5wHw In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for brands who can afford the price tag. Unlike advertising by conventional means, product placement in music videos are an attempt to ‘subliminally’ influence consumers through popular culture. Doting fans will often make conscious lifestyle choices [...]
Marketing degrees practically useless. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what they’ve learned during their time at university is, to say the very least, inadequate. Why? Because a lot of marketing degrees are all theory and no practice. The truth of the matter is, many universities are out [...]
https://www.youtube.com/watch?v=aHzClM_ZBco&t=2s Navigating the marketing landscape as a Cannabis brand can be challenging at the best of times. The industry is fraught with restrictions and although legislation is gradually being relaxed, marketers still face an uphill struggle with over-regulation. If you’ve had any experience with marketing in the cannabis industry, you’ll already know that the tech giants [...]
As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the industry are about to explode. Despite having to grapple with the age-old stigma surrounding cannabis and the monolithism of generations gone by, attitudes are changing rapidly. According to a recent poll, 51% of the UK public [...]
Illustration by Sam Spratt Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one of their key influencers for 2018. Earlier this year, Bud Light announced that they were teaming up with the American rapper to 'find the best friendships' in their latest ad. "How do you find out your [...]
Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s hard to track it all, even for esteemed digital marketers. Throughout the years, we have been fortunate enough to experience every element of digital marketing in-depth, allowing us to comprehensively understand from a holistic standpoint, how [...]
Throughout the years, many films and TV shows have had videogame adaptations. Everything from Toy Story and Spiderman to Shrek and Batman. Regardless of their quality, which has varied greatly (just ask an old school gamer about the 1982 E.T. Atari game), these extensions have always been prominent in videogames. On the contrary however, there have [...]
After a 20 year decline in sales, marketing within the music industry is back with a bang having experienced double-digit growth in early 2018, mainly due to advancements in technology which have increased the monetization options on the table for artists and labels. This year, more music has been created and consumed than ever before, more [...]
According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage with advertising is harder than ever before, as most of us have a tendency of ignoring adverts that aren't relevant or [...]
It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard media is dying. And in its place has risen a new generation of internet-based media. Instead of paying a TV license, many people nowadays opt to make micro-donations to content creators via platforms such as Patreon, [...]
For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. In this article, we've curated some of the most peculiar examples of how creative copy is used in tandem with big brand advertising campaigns. DUREX (2016) The shock election of Donald Trump in 2016 provoked a [...]
https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe a digital display unit that helped airline pilots navigate the skies. Since then, the technology has come a long way. And it's no secret that AR is literally transforming the way we see ourselves and the [...]
https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as Autism. However, a new study by the Association of Psychological Science suggests that those with Autism are more likely to tune out from advertising, resulting in more consistent decision-making as a consumer. The study goes on [...]
Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]
Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]
https://www.youtube.com/watch?v=uCKA8-NNlJU It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]
