Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]
If you publish content of some form online, whether it be via your blog or other means, it’s likely that you have either thought about or attempted to monetise your content. Finding the right monetisation strategy for your business can be a challenge. However, each tactic has it's own unique advantages and disadvantages. Additionally, due to the variations [...]
https://www.youtube.com/watch?v=dr7BcaNdKwE Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a [...]
More than ever, the music industry continues to be intensely competitive. More music is being streamed for free than ever before and every minute, thousands of songs are uploaded to the internet across a multitude of platforms. For every minute of the day, more than 38 thousand hours of music is ebing listened to on Spotify [...]
WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]
GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]
https://youtu.be/jbLyxhtQ2tk As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. If you're a smaller or niche artist, the below strategies won't be all that useful [...]
In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]
PeoplePerHour is an online freelance platform that empowers people across the globe with the ability to monetize their skills. Unfortunately, many who begin to use PeoplePerHour don’t last very long. It’s not easy to compete with thousands of other freelancers who have more reviews and bigger portfolios. A few months ago, Martin and Rob each decided [...]
THE BEST DIGITAL MARKETING TOOLS AND DESIGN RESOURCES Whether you are a solo-practitioner, a business owner or part of a wider marketing team, you might find it tricky to narrow down the best digital marketing tools for your business. Digital marketing tools can help save time and improve the effectiveness of your overall marketing strategy. In [...]
Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]
