Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By |2019-01-15T13:25:52+00:00October 19th, 2017|Ad Review, Advertising, Branding, Content Marketing, Propaganda|

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

EXCLUSIVE OP-ED: Has The Golden Age Gone?

When first asked to write this piece regarding the developments in marketing and advertising over recent decades, I thought it would be a jolly romp through the recent history of these two honourable professions sprinkled with a few lively anecdotes and ‘must hear’ stories but the more I pondered the possible content the more a darker [...]

By |2018-12-11T17:11:36+00:00August 12th, 2017|Advertising, Content Marketing, Opinion|

7 Genius Examples of Product Placement in TV & Cinema

WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]

By |2018-12-11T17:15:24+00:00January 26th, 2017|Advertising, TV & Film Marketing|

Our Favourite Christmas Adverts 2016

‘Tis the season to be jolly. ‘Tis also the season for festive Christmas adverts 2016; and as usual, they are coming in thick and fast. Although they’re designed to pull on our heartstrings and get us spending money, it’s the one time of the year that we are tolerant of advertising. In fact, most of us [...]

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