High Focus Records is a record label specialising in a diverse range of UK Hip Hop. Based in Brighton, England, High Focus Records have now been putting out music since 2010 and during that time, they have gone from strength to strength.
With a YouTube channel that boasts over 1,000,000 views, High Focus Records already had a an existing online presence and an avid fan base. Furthermore, the team had also been exceptional at content marketing and consistently pumped out digital content. Upon further inspection of their original site, the High Focus Records team had already published over 1,500 blog posts, press releases and videos, amongst other pieces of media.
Over the years and due to the frequency of these updates, the original High Focus site (Originally built in 2010) started to become a little sluggish and furthermore, was based on outdated design practises. This was a problem for the High Focus team as it didn’t match their otherwise strong digital marketing efforts.