About Martin Barnes

Web Designer and Developer who loves to find creative solutions for tough problems. Also a huge fan of videogames, sci-fi, guitar and good coffee.

The Past, Present & Future of Advertising in Video Games

Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical advertising platforms such as Television and Radio have been utilised by businesses to promote their products and services for decades. However, the popularity of advertising on these mediums has declined as a result of increasing costs [...]

Great Examples of Modern Video Game Marketing

Like many other industries, video game marketing has had it’s fair share of both great and terrible campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern video game marketing! Before I begin [...]