GENERATING LEADS: AN UNORTHODOX APPROACH
The Sinclair Group is firmly established as the largest and most successful automotive group in Wales. They represent some of the world’s most prestigious brands including Mercedes-Benz, Audi, Volkswagen, SEAT and ŠKODA.
To mark the release of the all-new Audi Q2, the Sinclair Group commissioned us to design a creative campaign for their Audi dealership. The creative theme would be used for a multi-channel social media campaign.
The brief was straightforward. They wanted us to create something that would raise awareness of the Audi Q2 at a national level, whilst capturing potential interest via lead generation.
Client: Sinclair Audi
Campaign Name: Q2 Spot The Difference
Product: Social Media Advertising
Campaign Placements: Facebook, Twitter, Adwords, Banner Advertising, Email Campaign
THE CREATIVE DIRECTION
We wanted to take an unconventional approach to generating leads. This led us to create a game of ‘spot the difference’ with a £100 prize – this increased the shareability and engagement as opposed to a standard lead generation campaign.
Using a combination of clever demographic, behavioural and interest targeting, we were able to reach out to Audi fans across Wales and generate awareness whilst capturing a number of leads.