The Past, Present & Future of Advertising in Video Games

Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical advertising platforms such as Television and Radio have been utilised by businesses to promote their products and services for decades. However, the popularity of advertising on these mediums has declined as a result of increasing costs [...]

Pewdiepie’s Razer Headset: An Influencer Marketing Analysis

Back in November of 2017, Pewdiepie (Felix Kjellberg), announced a new collaboration between himself and video game peripheral company, Razer. Together, they have created a customised version of the already existing Razer Kraken Pro V2 Headset, with a unique color scheme, artwork and decals. There were other changes to the headset, but this article isn’t about [...]

Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project Hospital, an upcoming indie game being developed by new studio Oxymoron Games. https://www.youtube.com/watch?v=LcklSFgih9Q I reached out to them to see if they'd be interested in a short interview about their past, present and future marketing plans. [...]

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]