How to Maximise Your Online Presence As A Small Business

If your shop or small business currently has no online presence, or you’re looking to improve the online presence you do have, this guide will help you with the key elements to maximise your reach and customer acquisition. 1. GET A HIGH-QUALITY WEBSITE (OR IMPROVE YOUR CURRENT ONE) Your website acts as the center point for [...]

By |2018-12-05T16:26:35+00:00May 2nd, 2017|Resources, Social Media, Web Design|

Monthly Social Media News – January

FACEBOOK Facebook Messenger clones Snapchat functionality New plans announced by Facebook HQ claim that the the future of messenger will be visually focused. In light of the new strategy, Messenger has adopted the much of the functionality of Snapchat. Borrowing the idea of filters, which are now known on messenger as masks. Facebook launches journalism program [...]

By |2018-12-05T16:28:51+00:00February 14th, 2017|Social Media|

Branding Your Business on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By |2018-12-11T17:13:42+00:00February 4th, 2017|Branding, Graphic Design, Social Media|

How Social Media has affected the Music Industry

Going into 2019, the music industry continues to be intensely competitive. More music is being streamed for free or at a low-cost and every day, thousands of podcasts, online radio shows and songs are uploaded to the internet. Back in 2016, for every minute of the day, around 38,052 hours of music was listened to on [...]

By |2018-12-13T16:42:21+00:00January 27th, 2017|Music Marketing, Social Media|

How can Pinterest be used for Digital Marketing?

Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]

By |2018-12-11T17:14:10+00:00January 24th, 2017|Social Media|

Is Facebook’s Move To Combat ‘Fake News’ A Step Towards Mass Censorship?

In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]

By |2018-12-11T17:16:41+00:00January 8th, 2017|Opinion, Social Media, Technology|

Monthly Social Media News – December

Facebook Facebook teams up with 3rd party to flag ‘fake news’ in the News Feed Mark Zuckerberg posted of his intent to ‘take misinformation seriously’ on Facebook. Misinformation or ‘fake news’ has become a hot topic following the US election and this is further compounded by the fact that around 62% of adults get their news [...]

By |2018-12-05T16:35:55+00:00January 4th, 2017|Social Media|

Our Favourite Christmas Adverts 2016

‘Tis the season to be jolly. ‘Tis also the season for festive Christmas adverts 2016; and as usual, they are coming in thick and fast. Although they’re designed to pull on our heartstrings and get us spending money, it’s the one time of the year that we are tolerant of advertising. In fact, most of us [...]

Monthly Social Media News – November

We've rounded up all the latest social media news for November 2016 from the top social media sources. Watch the video below to find out what happened this month in social media: Facebook Facebook for Workplaces launches globally. Chat with colleagues, livestream presentations and even host virtual brainstorming sessions with Facebook Workplaces which aims to be ‘priced competitively’. Will your [...]

By |2018-12-05T16:39:01+00:00November 21st, 2016|Social Media|

How Facebook is Influencing The U.S. Elections

The world's largest social network is proving to play a big part in the upcoming U.S. general elections. Back in September, Facebook issued a reminder to American citizens urging them to register so that they can place their all-important vote in November. Just the other day, U.S. officials said that Facebook had been responsible for a [...]

By |2018-12-05T16:39:29+00:00October 14th, 2016|Artificial Intelligence, Social Media|

5 Brands Hot On Social Media Right Now

  HEFTY Who said marketing household products has got to be boring? Hefty made an impression with an unorthodox approach to marketing that made everyday consumables a lot more fun. Hefty use humour as a central part of their marketing strategy, with their #PartyHardMoms campaign seemingly appealing to middle-aged mums who long to relive their teenage [...]

By |2018-12-11T17:18:15+00:00September 30th, 2016|Social Media|

Monthly Social Media News – September

It can be hard to stay up to date with the latest trends in the ever-changing social media landscape. With the Trendjackers Monthly Social Digest, we aim to roundup the latest social media developments in to one bitesized chunk month on month. Facebook Facebooks launches new teens-only platform Lifestage which aims to appeal primary to a [...]

By |2018-12-05T16:41:05+00:00September 16th, 2016|Social Media|

Live-Streaming Platforms: Periscope v.s. Facebook Live

Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]

By |2018-12-05T16:42:19+00:00June 25th, 2016|Social Media|

Facebook: Pay to Play

It’s not exactly news that Facebook’s levels of reach and engagement have somewhat deteriorated over the years. For pages that don't have many likes on Facebook, reaching out to users in a busy news feed has proven to be more than a challenge recently - even for the some of the well-established big players. Last year, [...]

By |2018-12-11T17:19:29+00:00May 28th, 2016|Social Media|
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