Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign

https://www.youtube.com/watch?v=z3yLffK4Md0 The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. In a series of X-rated Tweets from the discount retailer, the #ElfBehavingBad campaign triggered hysteria on social media. Oh Elf, we know it’s nippy outside but not that kind of nippy! #ElfBehavingBad pic.twitter.com/kYMNruqLda — Poundland (@Poundland) [...]

Office Logic: Part 5

Welcome to November's edition of Office Logic, an on-going series of marketing satire and office jokes. This time, we'll be looking at meme marketing, what not to say in a PR disaster, what not to say in an interview and the peculiar nature of some marketers job roles. MEME MARKETING It's the quarterly marketing meeting. You've come [...]

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By | 2017-11-18T19:41:51+00:00 November 17th, 2017|PR, Social Media, Videogame Marketing|0 Comments