Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project Hospital, an upcoming indie game being developed by new studio Oxymoron Games. https://www.youtube.com/watch?v=LcklSFgih9Q I reached out to them to see if they'd be interested in a short interview about their past, present and future marketing plans. [...]

By | 2018-03-28T11:04:24+00:00 March 28th, 2018|Exclusive Interview, Marketing, PR, Social Media, Videogame Marketing|

Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign

https://www.youtube.com/watch?v=z3yLffK4Md0 The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. In a series of X-rated Tweets from the discount retailer, the #ElfBehavingBad campaign triggered hysteria on social media. Oh Elf, we know it’s nippy outside but not that kind of nippy! #ElfBehavingBad pic.twitter.com/kYMNruqLda — Poundland (@Poundland) [...]

By | 2017-12-25T20:18:21+00:00 December 25th, 2017|Advertising, Branding, Content Marketing, Marketing Satire, PR, Social Media|

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By | 2017-11-18T19:41:51+00:00 November 17th, 2017|PR, Social Media, Videogame Marketing|