Brandjacking: The Best, The Worst & The Funniest Copycat Brands

Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne of products that look strikingly similar to the well-known high street brands. In fact, their success relies wholly on our familiarity with the original brands. This is known as 'brandjacking'. Brandjacking is an activity whereby someone acquires [...]

By |2018-12-11T16:43:06+00:00July 28th, 2018|Branding, Marketing Satire|

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q ? Super cool girl, aspirational friends Lifestyle ad with bud light at [...]