Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you’ll come across a sh*t tonne of products that look strikingly similar to the well-known high street brands. In fact, their success relies wholly on our familiarity with the original brands.
This is known as ‘brandjacking’.
Brandjacking is an activity whereby someone acquires or assumes the brand identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
Besides numerous brand copycats being accused of flagrant disregard of intellectual property laws, there seems to be more popping up all over the place.
In this post, we’ll take a look at some of the best, the worst and the funniest copycat brands.
KENTUCKY FRIED CHICKEN / KEN’S FRIED CHICKEN
BANK OF ENGLAND / DANK OF ENGLAND
SUBWAY / FRESHWAY
SELLFRIDGES / WESELLFRIDGES
MORRISONS / MORRISINGHS
NANDO’S / FERNANDOS
STARBUCKS / STARF**KS
TRENDJACKERS / TRENDJACKING