Strategic Guidelines For Writing Persuasive Ad Copy
According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage [...]
‘It’s Time To Power Your Life Differently’ OVO Energy Advert Analysis
The debate surrounding climate change has become a divisive issue. As activists and deniers battle it out on the world stage, [...]
The Best & Worst of TV Licensing Adverts From The Past
It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard [...]
Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games
If you've been following the various videogame media websites lately, you might've seen an article or two written about Project [...]
Cambridge Analytica: A Peek Inside The One-Stop Marketing Shop For Political Campaigns
https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of [...]
10 Masterful Examples of Creative Copywriting in Advertising
For decades now, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their [...]
How Augmented Reality Will Shape UX Design
https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe [...]
Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation
https://youtu.be/yzzcoxTil1I How do you listen to your music? I'll take a guess and say you're using a streaming platform such [...]
Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?
https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as [...]
Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign
Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, [...]
How To Use Blogging To Increase Your Traffic Dramatically
The year is 2018. It’s no secret that online marketing has become a priority for many businesses throughout the western [...]
5 Cryptocurrencies That Demonstrate Sublime Marketing
Unless you’ve been living under a substantially sized rock, you’re likely to be well aware of how cryptocurrencies have been [...]
4 No-Fail Tips For More Effective Email Marketing Campaigns
Email campaigns offer unique advantages in a marketing strategy that can increase consumer engagement, raise brand awareness and encourage sales. [...]
Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror
The worst is yet to come. That's the message that was plastered all over the walls of an East London [...]
Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign
https://www.youtube.com/watch?v=z3yLffK4Md0 The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. [...]