Blog 2017-10-09T14:57:34+00:00

Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation

By | February 14th, 2018|Exclusive Interview, Marketing, Music Marketing, Technology| How do you listen to your music? I'll take a guess and say you're using a streaming platform such as Spotify, Deezer or Apple Music. But what most people don't know is that when [...]

Thinking Behind’s ‘So Schofield’ Ad Campaign

By | January 28th, 2018|Advertising, Branding, Content Marketing, Influencer Marketing, Marketing, Social Media|

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, [...]

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

By | January 7th, 2018|Advertising, Marketing, Technology, TV & Film Marketing|

The worst is yet to come. That's the message that was plastered all over the walls of an East London [...]

Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign

By | December 25th, 2017|Advertising, Branding, Content Marketing, Marketing Satire, PR, Social Media| The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. [...]

What Does The FCC’s Decision To End Net Neutrality Mean For Marketers?

By | December 4th, 2017|Advertising, Marketing, Net Neutrality, Technology|

Net Neutrality has been a topic of vigorous debate for a few years now. But none more so than recently, [...]

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

By | November 28th, 2017|Advertising, Branding, Experiential Marketing, Marketing|

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on [...]

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

By | November 17th, 2017|PR, Social Media, Videogame Marketing|

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have [...]

Your 2018 Guide To Influencer Marketing: Theory & Practice

By | November 11th, 2017|Branding, Content Marketing, Influencer Marketing, Marketing, Resources, Social Media|

Influencer Marketing was a big talking point in 2017. And as Google's search data illustrates, it's global popularity is at [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

By | October 27th, 2017|Advertising, Branding, Content Marketing, Marketing, Marketing Satire, Monthly Social Media News, Social Media, TV & Film Marketing|

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously [...]

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