Marketing In The Cannabis Industry: The Sleeping Giant
As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the industry are about to explode. Despite having to grapple with the age-old stigma surrounding cannabis [...]
Brandjacking: The Best, The Worst & The Funniest Copycat Brands
Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne [...]
Post Malone & Bud Light: An Influencer Relationship Worth Having
Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one of their key influencers [...]
Nextdoor: Your Local Social Network
In the world of tech and social media, the only constant is change. And as the legacy networks such as [...]
The Comprehensive Digital Marketing Guide for Brands and Businesses
Index Branding Website Content Marketing & SEO Social Media Marketing Email Marketing Intro Digital marketing has come a long way [...]
Thirst For Change: An Exclusive Interview With Hugh Thomas, The Founder of Ugly Drinks
The sugar conspiracy is real. You'll do well to visit a local shop or supermarket nowadays and pick up a [...]
E3 2018: The Biggest Event In Videogame Marketing
With E3 2018 next month (12th - 14th June), I felt like writing an article that sheds some light on [...]
Old Spice Brings a Touch of Class to D&D
‘Look at your class, now this, now back to your class, now back to this. You are not this class [...]
How Brands Are Using Artificial Intelligence
Is artificial intelligence the best thing to hit the marketing scene since social media? Considering all the buzz about it, [...]
What is Garyvee’s $1.80 Instagram Strategy?
A couple of months ago, VaynerMedia owner and prolific Instagram influencer Gary Vaynerchuk (Entrepreneur and best selling author, responsible for [...]
Patreon | The Cause Behind The Modern Media Power Shift
Imagine this. You’re a Youtube video creator that has over 200,000 subscribers. You record, edit and publish new videos every [...]
Grime Duo Krept & Konan Open Dessert Restaurant ‘Crepes & Cones’
MOBO Award winning grime duo Krept & Konan, otherwise known as Casyo Johnson & Karl Wilson, just announced the launch [...]
Pewdiepie’s Razer Headset: An Influencer Marketing Analysis
Back in November of 2017, Pewdiepie (Felix Kjellberg), announced a new collaboration between himself and video game peripheral company, Razer. [...]
Could Ramadan 2018 Lead To A Spike In Retail, Travel & Fast Food Sales?
As many of the UK’s four million Muslims start to prepare for the event of Ramadan, new figures have emerged [...]
Nick Hollywood: From Genre Pioneer to Record Label Owner
Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the [...]