Fear-based Marketing in Practice: 4 Examples
Not to be confused with FOMO (fear of missing out), fear-based marketing has been a staple of many ad campaigns over the years - and for a good reason, too: because fear sells. By using [...]
How To Promote Your Music Online
The music industry has never been more crowded. Millions of artists are in constant competition for the attention of listeners [...]
14 Examples of Product Placement in Music Videos
In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for [...]
Content Marketing Examples That Date Back Over 300 Years
Content Marketing isn’t new. It’s actually more than 300 years old. When people think of content marketing examples, blog posts, [...]
Why Marketing Degrees Are Practically Useless: & How They Can Be Fixed
Marketing degrees practically useless. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what [...]
The Past, Present & Future of Advertising in Video Games
Advertising has continually evolved since its inception due to advertisers consistently seeking the best ROI (return on investment) possible. Typical [...]
Gillette’s ‘The Best Men Can Be’ Ad Campaign Is The Latest In Brand Activism
‘The Best Men Can Be’. That’s the tagline of Gillette’s new ad campaign that focuses on highlighting social issues such [...]
What Makes A Good Advert? A Blueprint For Highly Converting Ad Creative
What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will [...]
Social Media Advertising Agency: How To Choose The Right One
Choosing a social media advertising agency to work with can be a tricky process, even for the most experienced of [...]
How Cannabis Brands Can Advertise On Social Media (without getting banned)
https://youtu.be/aHzClM_ZBco Cannabis Marketing has changed drastically over the last 10 years. It has gone from an unregulated industry that operated [...]
Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018
Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched [...]
Cannabis Marketing: The Complete Guide
*Disclaimer: this Cannabis marketing guide is intended to help brand owners and marketers of cannabis-related products such as seeds, CBD, [...]
Style Over Substance: An Introduction To Brutalist Website Design
When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your [...]
Marketing In The Cannabis Industry: The Sleeping Giant
As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the [...]
Brandjacking: The Best, The Worst & The Funniest Copycat Brands
Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne [...]