What Makes A Good Advert? A Blueprint For Highly Converting Ad Creative
What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will insist that there is, in fact, a ‘right way’ to design an advert. The discussion [...]
Social Media Advertising Agency: How To Choose The Right One
Choosing a social media advertising agency to work with can be a tricky process, even for the most experienced of [...]
How Cannabis Brands Can Advertise On Social Media (without getting banned)
https://youtu.be/aHzClM_ZBco Cannabis Marketing has changed drastically over the last 10 years. It has gone from an unregulated industry that operated [...]
Badvertising: Why Diet Coke’s ‘Because I Can’ Ad Campaign Was The Most Boring Advert Of 2018
Too big to fail? Maybe. Too big to fail at advertising? Never. The 'Because I Can' advertising campaign was launched [...]
Cannabis Marketing: The Complete Guide
*Disclaimer: this Cannabis marketing guide is intended to help brand owners and marketers of cannabis-related products such as seeds, CBD, [...]
Style Over Substance: An Introduction To Brutalist Website Design
When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your [...]
Marketing In The Cannabis Industry: The Sleeping Giant
As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the [...]
Brandjacking: The Best, The Worst & The Funniest Copycat Brands
Copycat brands are just about everywhere nowadays. Walk into a LIDL or Aldi and you'll come across a sh*t tonne [...]
Post Malone & Bud Light: An Influencer Relationship Worth Having
Illustration by Sam Spratt Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one [...]
Nextdoor: Your Local Social Network
In the world of tech and social media, the only constant is change. And as the legacy networks such as [...]
The Comprehensive Digital Marketing Guide for Brands and Businesses
Digital marketing has come a long way and is constantly evolving. New strategies are emerging all the time and it’s [...]
Thirst For Change: An Exclusive Interview With Hugh Thomas, The Founder of Ugly Drinks
The sugar conspiracy is real. You'll do well to visit a local shop or supermarket nowadays and pick up a [...]
E3 2018: The Biggest Event In Videogame Marketing
With E3 2018 next month (12th - 14th June), I felt like writing an article that sheds some light on [...]
Old Spice Brings a Touch of Class to D&D
‘Look at your class, now this, now back to your class, now back to this. You are not this class [...]
How Brands Are Using Artificial Intelligence
Is artificial intelligence the best thing to hit the marketing scene since social media? Considering all the buzz about it, [...]