Jamie Neal

About Jamie Neal

Jamie follows all things digital marketing, with a primary focus on consumer behaviour, branding and creative content. Jamie also keeps a close eye on new developments in the evolving world of social media.

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

By |2018-12-11T17:04:42+00:00November 28th, 2017|Advertising, Branding, Experiential Marketing|

Your Guide to Influencer Marketing in 2018: Theory & Practice

Influencer Marketing was a big talking point in 2017. And as Google's search data illustrates, it's global popularity is at it's highest level since records began. As brands continue to look for new ways to grab our attention, it makes sense that Influencer Marketing has taken a front-seat in 2017. In this article, we'll take a [...]

By |2018-12-11T17:05:09+00:00November 11th, 2017|Branding, Content Marketing, Influencer Marketing, Resources, Social Media|

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q 🎵 Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By |2018-12-11T17:06:20+00:00October 19th, 2017|Advertising, Branding, Content Marketing, Propaganda|

Mr Robot Holds ‘Ecoin Launch Party’ To Promote Latest Series

Earlier this month, the marketing team behind Mr Robot surprised fans with an immersive experience to promote the latest series of the popular American drama. Mr Robot tells the story of a dystopian society that's ruled by the hidden hand of corporatocracy whilst being entrenched in cyber warfare. Season 3 premiered to the public on the 11th October, 5 days [...]

By |2018-12-11T17:06:42+00:00October 17th, 2017|Branding, Experiential Marketing, TV & Film Marketing|

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

By |2018-12-11T17:07:36+00:00October 6th, 2017|Exclusive Interview, Freelancing, Social Media, Technology|

The Rise of Artificial Intelligence in Creative Marketing Roles

Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]

By |2018-12-11T17:08:05+00:00September 27th, 2017|Artificial Intelligence, Graphic Design, Technology, Web Design|

Minds.com: A New Realm Of Social Media

For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]

By |2018-12-11T17:08:28+00:00August 22nd, 2017|Social Media, Technology|

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By |2018-12-11T17:13:12+00:00June 13th, 2017|Branding, Social Media|

An Interview With Illustrator Marcus Marritt

Just the other day, I was browsing through Instagram and I came across some eye-catching work from up-and-coming illustrator Marcus Marritt. Despite only being an illustrator for three years, Marcus has done some impressive work for a number of high profile names including Chelsea FC, JP Morgan and WIRED Magazine. Marcus' eye for vibrant colours, subtle [...]

By |2018-12-05T16:24:55+00:00June 12th, 2017|Exclusive Interview, Graphic Design, Illustration|

Branding Your Business on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By |2018-12-11T17:13:42+00:00February 4th, 2017|Branding, Graphic Design, Social Media|

Is Facebook’s Move To Combat ‘Fake News’ A Step Towards Mass Censorship?

In mid-December, Facebook announced that they would start to filter and censor ‘fake news’ from people’s News Feeds in an effort to curb the spread of disinformation. The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators [...]

By |2018-12-11T17:16:41+00:00January 8th, 2017|Opinion, Social Media, Technology|

Trendjacking: Redefining a Marketing Buzzword

According to popular belief, the word 'Trendjacking' first surfaced a few years after Twitter’s inception in 2006, driven by the introduction of the hashtag feature. For the first time, hashtags allowed social media users to discover trends that were emerging in real-time. Joining the general conversation while it was happening was something completely new to the [...]

By |2018-12-11T17:17:46+00:00December 14th, 2016|Marketing|

How Facebook is Influencing The U.S. Elections

The world's largest social network is proving to play a big part in the upcoming U.S. general elections. Back in September, Facebook issued a reminder to American citizens urging them to register so that they can place their all-important vote in November. Just the other day, U.S. officials said that Facebook had been responsible for a [...]

By |2018-12-05T16:39:29+00:00October 14th, 2016|Artificial Intelligence, Social Media|
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