Jamie Neal

About Jamie Neal

Jamie follows all things digital marketing, with a primary focus on consumer behaviour, branding and creative content. Jamie also keeps a close eye on new developments in the evolving world of social media.

Why Marketing Degrees Are Practically Useless: & How They Can Be Fixed

Marketing degrees practically useless. Let me explain. Aspiring marketers looking for work after graduating are beginning to realise that what they’ve learned during their time at university is, to say the very least, inadequate. Why? Because a lot of marketing degrees are all theory and no practice. The truth of the matter is, many universities are out [...]

By |2019-03-12T12:35:36+00:00February 27th, 2019|Opinion|

What Makes A Good Advert? A Blueprint For Highly Converting Ad Creative

What makes a good advert? Although some may argue that this is a subjective question, many experienced advertising practitioners will insist that there is, in fact, a ‘right way’ to design an advert. The discussion around what makes a good advert is one that is multifaceted and complex to approach. This is because an advert can [...]

By |2019-01-21T10:27:42+00:00December 5th, 2018|Advertising|

Marketing In The Cannabis Industry: The Sleeping Giant

As cannabis legislation continues to lean towards decriminalisation and legalisation at a global scale, the opportunities for marketing in the industry are about to explode. Despite having to grapple with the age-old stigma surrounding cannabis and the monolithism of generations gone by, attitudes are changing rapidly. According to a recent poll, 51% of the UK public [...]

By |2018-12-11T16:42:32+00:00October 18th, 2018|Opinion|

Post Malone & Bud Light: An Influencer Relationship Worth Having

Illustration by Sam Spratt  Austin Richard Post, AKA Post Malone has partnered with American beer brand Bud Light as one of their key influencers for 2018. Earlier this year, Bud Light announced that they were teaming up with the American rapper to 'find the best friendships' in their latest ad. "How do you find out your [...]

By |2018-12-11T16:43:31+00:00June 10th, 2018|Influencer Marketing, Music Marketing|

Thirst For Change: An Exclusive Interview With Hugh Thomas, The Founder of Ugly Drinks

The sugar conspiracy is real. You'll do well to visit a local shop or supermarket nowadays and pick up a drink that's not full to the brim with sugar or it's nefarious substitute aspartame. And despite the myriad of health problems that are known to come with habitual consumption of sugar, household drink brands have seldom [...]

By |2018-12-11T16:44:22+00:00May 15th, 2018|Exclusive Interview|

Strategic Guidelines For Writing Persuasive Ad Copy

According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage with advertising is harder than ever before, as most of us have a tendency of ignoring adverts that aren't relevant or [...]

By |2018-12-11T16:44:51+00:00April 17th, 2018|Copywriting|

‘It’s Time To Power Your Life Differently’ OVO Energy Advert Analysis

The debate surrounding climate change has become a divisive issue. As activists and deniers battle it out on the world stage, advertisers are beginning to use the public concern of a possible environmental catastrophe to their advantage. Last month, OVO Energy, the UK's largest independent renewable energy supplier released a powerful ad campaign - a one-minute long [...]

By |2019-01-15T13:24:54+00:00April 16th, 2018|Ad Review, Advertising|

The Best & Worst of TV Licensing Adverts From The Past

It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard media is dying. And in its place has risen a new generation of internet-based media. Instead of paying a TV license, many people nowadays opt to make micro-donations to content creators via platforms such as Patreon, [...]

By |2019-01-15T13:25:03+00:00April 4th, 2018|Ad Review, Advertising, Propaganda|

Cambridge Analytica: A Peek Inside The One-Stop Marketing Shop For Political Campaigns

https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of user's personal data. The scandal, uncovered by the investigative team at Channel 4, dealt a huge blow to Facebook, but also shined light on a shady entity known as Cambridge Analytica. Who are Cambridge Analytica? Cambridge Analytica [...]

By |2018-12-11T16:47:47+00:00March 27th, 2018|Social Media, Technology|

14 Masterful Examples of Creative Copywriting in Advertising

For centuries, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. In this article, I've curated some of the best examples of how creative copy is used to compliment 21st-century advertising campaigns. DUREX (2016) The shock election of Donald Trump in 2016 provoked a hysterical response across [...]

By |2019-04-08T17:41:48+00:00March 18th, 2018|Advertising, Branding, Copywriting|

How Augmented Reality Will Shape UX Design

https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe a digital display unit that helped airline pilots navigate the skies. Since then, the technology has come a long way. And it's no secret that AR is literally transforming the way we see ourselves and the [...]

Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation

https://youtu.be/yzzcoxTil1I How do you listen to your music? I'll take a guess and say you're using a streaming platform such as Spotify, Deezer or Apple Music. But what most people don't know is that when you pay your monthly fee for these streaming services, up to 80% of the artist's revenue is deducted. Whilst bigger artists, [...]

By |2018-12-11T16:49:02+00:00February 14th, 2018|Exclusive Interview, Music Marketing, Technology|

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, the new face of WeBuyAnyCar.com. The multi-channel ad campaign, created and directed by ad agency Brothers & Sisters, was rolled out late last year on TV, radio and social media. The first in a series of [...]

4 No-Fail Tips For More Effective Email Marketing Campaigns

Email campaigns offer unique advantages in a marketing strategy that can increase consumer engagement, raise brand awareness and encourage sales. Everyone checks their emails, but not every email gets read. How to bridge the gap between sending emails and receiving a response can be tricky, but not impossible. Before you even begin sending emails, be sure [...]

By |2018-12-05T16:14:07+00:00January 12th, 2018|Email Marketing, Resources|

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

By |2019-01-15T13:25:30+00:00January 7th, 2018|Ad Review, Advertising, Technology, TV & Film Marketing|
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