Will Facebook’s ‘Fake News’ Filter Result in Censorship?

  • Will Facebook’s ‘Fake News’ Filter Result In Mass Censorship? | Facebook

Most people would agree that 2016 was an unpredictable year to say the very least. Amongst all the unexpected occurrences, one of the most poignant events, for me, was Facebook’s move to combat ‘fake news’ articles on the social network.

In mid-December, the tech giant announced that it would start to filter and censor what they deem to be ‘fake news’ websites from people’s News Feeds in an effort to curb the spread of disinformation.

The announcement came as part of a wider crackdown on illegitimate and unverified news stories that have apparently plagued the internet as of late. Many journalists and political commentators have argued that various political upsets in 2016 including the Brexit vote and the election of Donald Trump have been somewhat influenced by so-called fake news stories.

Most of us are familiar with dubious clickbait articles that circulate around social media; this is hardly a new phenomenon. However, according to the majority of the establishment media, what we’re dealing with here aren’t just questionable news sources, rather they are covert/foreign agents with hidden agendas peddling outright lies.

The news prompted a mixed response from the global community, with what seemed to be credible arguments and questions being put forward from both sides of the debate. I think I speak on behalf of most of us when I say that the idea of halting the spread of fake news is, without doubt, a good thing; but herein lies a deeper problem underneath the surface.

First and foremost, the initial question that comes to mind is who gets to decide what is fake news and what is real? Well, Facebook have appointed a few ‘third party fact checkers’, one of which goes by the name of the Poynter Institute. They will be partially responsible for the regulation of fake news stories and will have the final jurisdiction in such instances.

Among the financiers of the Poynter Institute are Google, The Bill Gates Foundation and George Soros’ Open Society Foundations. Needless to say, these organisations are funded by some of the most powerful and influential people on the planet.

This calls into question the impartiality of the Poynter Institute, whilst highlighting a greater concern for not only freedom of speech, but fair and balanced political discourse. Is it a wise idea to put control of the transmission of information on Facebook into the hands of such a small minority that may have a prescribed political agenda?

It wasn’t until I examined both sides of the argument in depth that I realised that in certain cases, what might be deemed as fake news to one person, may be a credible source to another person. This all depends on your worldviews and what media channels and narratives you have been exposed to. In other words, what is considered as fake news is often a subjective phenomenon.

For me, the most questionable element of the fake news trend is how it surfaced in such quick succession. From my recollection, fake news articles have been a problem since the early days of the web. Why only recently has mainstream media decided to feature it is a headline? Did the sequence of political upsets in 2016 prompt these actions to be taken?

The fake news hysteria that has been heavily pushed by the establishment media has only resulted in panic, confusion and uncertainty. It is often in these times of panic, confusion and uncertainty that irrational decisions are made. These decisions often bring with them unintended consequences and mistakes.

The democratic ideals of western civilisation are supposed to support free speech and autonomy amongst individuals. Hence, we have always used our own better judgement to identify whether a news source on the web is trustworthy and credible; but now it appears that the choice will be made for us when using the world’s largest social network.

As digital natives in an age of information, we must defend our freedom to consume a variety of information from a variety of sources and say no to clandestine censorship at every turn. Facebook’s influence on the world stage cannot be disputed – and it is up to them to rise to the challenge of creating an equal and balanced platform that encourages diverse viewpoints.

One thing is for certain – how Facebook chooses to use their power today will forever have an effect on generations to come.

 

By | 2017-08-13T21:40:49+00:00 January 8th, 2017|Social Media|2 Comments

About the Author:

Jamie follows all things digital marketing, with a primary focus on consumer behaviour, branding and creative content. Jamie also keeps a close eye on new developments in the evolving world of social media.

2 Comments

  1. Mr. Lucas Brice February 8, 2017 at 11:13 pm - Reply

    Excellent story. If Hillary Clinton had won the election, Facebook wouldn’t be fretting over “fake news.” That is an absolute certainty.

  2. Jamie Neal February 8, 2017 at 11:35 pm - Reply

    Thanks for reading. Interesting perspective. I agree, I think it’s coincidental that it first surfaced around the same time the DNC was ‘hacked’.

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