Star Wars The Last Jedi Announcement | Marketing Done Right

By | 2018-02-04T12:02:09+00:00 January 23rd, 2017|TV & Film Marketing|

Merely hours ago, Star Wars The Last Jedi was announced via various social media channels including Facebook and Twitter.

While to a lot of the more casual Star Wars fans, this announcement would appear very subtle and straightforward, however we have noticed a few touch points that are worthy of discussion.

Firstly and most obviously, the name of the film; Star Wars The Last Jedi of course refers to Luke. In the previous film, Star Wars The Force Awakens, it concluded with a clip of Rey (Daisy Ridley) finding Luke Skywalker (Mark Hamill).

Also mentioned within the caption of the social media posts was “Star Wars The Last Jedi is the next chapter of the Skywalker saga”, adding further substance to the next episode focusing very much on Luke Skywalker.

Another controversial mention would be the stark use of the colour red for the Star Wars logo. This is very unlike the brand and suggests that perhaps the new film will take a more dark and controversial stance?

Marketing that includes subtle hints towards specific elements of an upcoming film or piece of music is something that we wrote about recently with our mention of Ed Sheeran’s social media usage to promote his new album in a well timed, clever and opportunistic way.

Star Wars: The Last Jedi has been announced to release in December 2017, the same month that the previous two films (The Force Awakens and Rogue One) released in, following their currently annual release calendar.

For 2018, Star Wars also have an untitled Han Solo anthology film planned and popular Game of Thrones actress Emilia Clarke as well as Zombieland star Woody Harrelson have already been announced as members of the cast.

What are your thoughts about this announcement of Star Wars The Last Jedi? I am personally very excited to see which direction the story takes and I welcome the potential for the darker tone.


Did you know: in 2005, Star Wars launched a series of books aimed at young adults called ‘Star Wars The Last of The Jedi’. Which follows on from the original Star Wars trilogy and aims to expand on the world following the events of Return of The Jedi.

Nevertheless, following the release The Force Awakens, the stories told in Judy Blundell’s 10 novel Star Wars series are now considered to be non-canon and set in a different universe to the recent movie releases.

Star Wars The Last Of The Jedi

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