Monthly Social Media News – November

We’ve rounded up all the latest social media news for November 2016 from the top social media sources. Watch the video below to find out what happened this month in social media:

Facebook

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  • Facebook for Workplaces launches globally. Chat with colleagues, livestream presentations and even host virtual brainstorming sessions with Facebook Workplaces which aims to be ‘priced competitively’. Will your business make the switch?
  • Zuckerberg unveils new ‘Facbook VR’ beta at Oculus OC3 event. The VR demo shown by the Facebook CEO boasted touch-controllers, user avatars  & emotion recognition/gesture-tracking.
  • Controversy as Facebook & Google to cut down on ‘fake news’ – Internet Giants Facebook & Google have pledged to cut down on the amount of ‘fake news stories’ that appear in both search results & the newsfeed.
    Barack Obama praised the decision, stating that ‘misinformation’ is harmful. However, there have been some concerns regarding online censorship in the techniques used to identify alleged ‘fake stories’.

Snapchat

  • Snap, Inc. releases Snapchat Spectacles, to be trialed in specific locations and distributed by ‘Snapbot’ vending machines. In September, Snapchat released a sneak-peak of their first hardware unit dubbed Snap, Inc’s ‘Spectacles’.
    Spectacles allow users to record video and take photos from their glasses and is, in many senses, a more fashionable replacement to Google’s previously trialed ‘Goggle’s’. Want a pair? You’ll have to track them down. Visit the Spectacles site and try to find a Snapbot.
  • Friends to pushed back up the newsfeed to take priority over discovery pages following mass user controversy. Recent backlash by Snapchat users cause Snap, Inc to backtrack on previous changes to the app regarding advertising and placement of discovery pages over friends.

Instagram

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Pinterest

  • Pinterest promoted videos have now been rolled out for UK users. Promoted videos launched in the US back in August. >New changes to Pinterests ads platform now mean that promoted video features will now also be available to marketers in the UK and will allow them to extend the effectiveness of their video content.
  • Pinterest Dynamic Retargeting is now available. Pinterest Dynamic retargeting creates new opportunities to retarget to custom audiences based on your website traffic using the Pinterest Tag Tool.

Vine

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  • The Death Of Vine. Twitter pulls the plug on video-looping platform Vine after months of being unable to find a buyer for the platform. Vine’s initial troubles began back in May, when content creators started to leave for other platforms such as Facebook & Youtube

    Despite being unable to secure financial investment, Vine still attracted a significant base of user traffic there is still large internet subculture which is still mourning the close of the video sharing site.
    If Twitter had the foresight to incorporated Vine into it’s advertising platform in the same way that Facebook has with Instagram, perhaps it would have been been possible to turn Vine to capitalize from the creativity & highly engaged audience that Vine attracted.

That’s all for November’s Social Media News Roundup. To receive the social media digest every month, subscribe to our mailing list or follow us on Medium.


Also published on Medium.

By | 2017-05-04T15:12:13+00:00 November 21st, 2016|Monthly Social Media News, Social Media|0 Comments

About the Author:

Digital marketer, music fan & co-founder of Trendjackers. Rob writes about marketing, media & strategy. Connect with Rob on Twitter @RobMThompson

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