Audi Advertising Campaign 2017-12-07T22:16:54+00:00

Project Description

GENERATING LEADS: AN UNORTHODOX APPROACH

THE BRIEF

The Sinclair Group is firmly established as the largest and most successful automotive group in Wales. They represent some of the world’s most prestigious brands including Mercedes-Benz, Audi, Volkswagen, SEAT and ŠKODA.

To mark the release of the all-new Audi Q2, the Sinclair Group commissioned us to design a creative campaign for their Audi dealership. The creative theme would be used for a multi-channel social media campaign.

The brief was straightforward. They wanted us to create something that would raise awareness of the Audi Q2 at a national level, whilst capturing potential interest via lead generation.

Key Stats

Client: Sinclair Audi
Campaign Name: Q2 Spot The Difference
Product: Social Media Advertising
Reached: 192K
Campaign Placements: Facebook, Twitter, Adwords, Banner Advertising, Email Campaign

Audi Q2 Advertising Campaign | Trendjackers

THE CREATIVE DIRECTION

We wanted to take an unconventional approach to generating leads. This led us to create a game of ‘spot the difference’ with a £100 prize – this increased the shareability and engagement as opposed to a standard lead generation campaign.

Using a combination of clever demographic, behavioural and interest targeting, we were able to reach out to Audi fans across Wales and generate awareness whilst capturing a number of leads.

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People Reached
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Leads Collected
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Test Drive Bookings