It’s time for Part 3 of Office Logic, an on-going series of marketing satire and office jokes. This week, we’ll be exploring undemanding managers, social media strategy and thought leadership. A marvellous combination.
You’ve just been given a big project. It feels like the weight of the world is on your shoulders. The pressure is on. You ask your undemanding boss when the deadline for the project is. He turns to you with a straight face and says: I need this done by 9 am yesterday.
THE SOCIAL MEDIA STRATEGY
The business is reviewing its marketing operations. Being the new social media manager, the marketing director approaches you and says “We need a social media strategy, any ideas?” You suggest what any sane social media manager of today’s world would: “Why don’t we just follow everyone on Twitter?” Seems legit.
Most marketers will have heard the phrase ‘content is king’. In fact, it’s an adage that we can’t seem to escape from. Despite the fact that it holds some truth to it, it has been said so much that it’s sort of lost its meaning. Nonetheless, it’s still a shining beacon of inspiration.
Thinking of captions for your Facebook post can be a tedious task at times. Especially when it feels as though you’re relentlessly repeating yourself. You ask a savvy colleague if they’ve got any ideas for your caption. They’ve got a better idea. Forget the caption. Just use a million hashtags instead. #sorted.