EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By | 2017-11-18T19:41:51+00:00 November 17th, 2017|PR, Social Media, Videogame Marketing|0 Comments

Great Website Designs #1 | Gaming

Welcome to 7 Great Website Designs, a new series of articles that I’ll be publishing once a month. Within each article, I will list 7 great website designs within a particular theme. The first theme I decided to go for was gaming, largely because I’m a huge gamer myself. Within this theme, it quickly became abundantly [...]

By | 2017-10-25T20:55:07+00:00 August 28th, 2017|Videogame Marketing, Web Design|0 Comments

Great Examples of Modern Videogame Marketing

Like many other industries, videogaming has had it’s fair share of both great and terrible marketing campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern videogame marketing! Before I begin however, I’d [...]

By | 2017-10-11T10:38:37+00:00 April 3rd, 2017|Videogame Marketing|0 Comments