7 Genius Examples of Product Placement in TV & Cinema

What is Product Placement and how is it utilised? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products [...]

By | 2017-04-03T14:31:58+00:00 January 26th, 2017|TV & Film Marketing|0 Comments

Star Wars The Last Jedi Announcement | Marketing Done Right

Merely hours ago, Star Wars The Last Jedi was announced via various social media channels including Facebook and Twitter. It's official. STAR WARS: THE LAST JEDI is the next chapter of the Skywalker saga. This December. #TheLastJedi https://t.co/ySkVwQcMTP pic.twitter.com/eHrPgbsRJq— Star Wars (@starwars) January 23, 2017 While to a lot of the more casual Star Wars fans, [...]

By | 2017-04-03T14:31:26+00:00 January 23rd, 2017|TV & Film Marketing|0 Comments

Our Favourite Christmas Adverts 2016

‘Tis the season to be jolly. ‘Tis also the season for festive Christmas adverts 2016; and as usual, they are coming in thick and fast. Although they’re designed to pull on our heartstrings and get us spending money, it’s the one time of the year that we are tolerant of advertising. In fact, most of us [...]

By | 2017-08-03T10:25:20+00:00 December 1st, 2016|TV & Film Marketing|0 Comments