Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

By | 2018-01-08T13:52:15+00:00 January 7th, 2018|Advertising, Marketing, Technology, TV & Film Marketing|0 Comments

What Does The FCC’s Decision To End Net Neutrality Mean For Marketers?

Net Neutrality has been a topic of vigorous debate for a few years now. But none more so than recently, when the FCC voted to scrap the legislation enacted in 2015 that requires internet service providers in the U.S. to treat all web traffic equally. In case you're not familiar with the concept of Net Neutrality, [...]

By | 2017-12-15T11:25:46+00:00 December 4th, 2017|Advertising, Marketing, Net Neutrality, Technology|2 Comments

Office Logic: Part 4

It's time for Part 4 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be offering our advice on how to get out of sticky situations with your boss, the perils of clandestine cyber-hackers, buzzwords, and virtual reality. Splendid. THE REBUTTAL It's been a hectic morning at work. The phone [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

By | 2017-10-17T14:24:46+00:00 October 6th, 2017|Freelancing, Interviews, Marketing, Social Media, Technology|0 Comments

The Rise of Artificial Intelligence in Creative Marketing Roles

Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]

Minds.com: A New Realm Of Social Media

For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]

By | 2017-12-28T17:45:50+00:00 August 22nd, 2017|Marketing, Social Media, Technology|0 Comments

Why We’re Partially To Blame For Echo Chambers on Social Media

Social media has helped to create a more connected, yet disconnected world than ever before. In wake of the political upsets in 2016, it became more apparent that social media companies are primarily responsible for creating pockets of polarised echo chambers amongst online communities. An echo chamber is a metaphorical description (derived from an acoustic echo [...]

By | 2017-09-30T10:58:50+00:00 April 3rd, 2017|Social Media, Technology|0 Comments