EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By | 2017-11-18T19:41:51+00:00 November 17th, 2017|PR, Social Media, Videogame Marketing|0 Comments

Your 2018 Guide To Influencer Marketing: Theory & Practice

Influencer Marketing was a big talking point in 2017. And as Google's search data illustrates, it's global popularity is at it's highest level since records began. As brands continue to look for new ways to grab our attention, it makes sense that Influencer Marketing has taken a front-seat in 2017. In this article, we'll take a [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q 🎵 Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

By | 2017-10-17T14:24:46+00:00 October 6th, 2017|Freelancing, Interviews, Marketing, Social Media, Technology|0 Comments

Office Logic: Part 2

It's time for Part 3 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be exploring undemanding managers, social media strategy and thought leadership. A marvellous combination. THE DEADLINE You've just been given a big project. It feels like the weight of the world is on your shoulders. The pressure [...]

Minds.com: A New Realm Of Social Media

For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]

By | 2017-09-08T14:06:53+00:00 August 22nd, 2017|Marketing, Social Media, Technology|0 Comments

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By | 2017-10-02T12:28:04+00:00 June 13th, 2017|Branding, Marketing, Social Media|0 Comments

Why We’re Partially To Blame For Echo Chambers on Social Media

Social media has helped to create a more connected, yet disconnected world than ever before. In wake of the political upsets in 2016, it became more apparent that social media companies are primarily responsible for creating pockets of polarised echo chambers amongst online communities. An echo chamber is a metaphorical description (derived from an acoustic echo [...]

By | 2017-09-30T10:58:50+00:00 April 3rd, 2017|Social Media, Technology|0 Comments

Monthly Social Media News – January

Facebook Facebook Messenger clones Snapchat functionality New plans announced by Facebook HQ claim that the the future of messenger will be visually focused. In light of the new strategy, Messenger has adopted the much of the functionality of Snapchat. Borrowing the idea of filters, which are now known on messenger as masks. Facebook launches journalism program [...]

By | 2017-03-29T17:19:00+00:00 February 14th, 2017|Monthly Social Media News, Social Media|0 Comments

Brand Strategy on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By | 2017-09-29T10:31:42+00:00 February 4th, 2017|Branding, Graphic Design, Marketing, Social Media|0 Comments

How can Pinterest be used for Digital Marketing?

Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]

By | 2017-05-04T15:10:28+00:00 January 24th, 2017|Social Media|0 Comments

How to get Twitter Followers | Our Strategy

Social Media Guru Guy Kawasaki famously said about Twitter, ‘There are two types of users on platform, those who want to know how to get Twitter followers faster, and those that lie’ Considering that we at Trendjackers get quite a bit of value from Twitter as a platform, it's easy to see where Guy is coming [...]

By | 2017-01-13T15:40:54+00:00 January 13th, 2017|Social Media|2 Comments

Is Facebook’s Move To Combat ‘Fake News’ A Step Towards Mass Censorship?

Most people would agree that 2016 was an unpredictable year to say the least. Amongst all the surprises came Facebook's move to combat so-called 'fake news' articles on their site. In mid-December, the tech giant announced that it would start to filter and censor what they deem to be ‘fake news’ from people’s News Feeds in [...]

By | 2017-10-20T13:48:15+00:00 January 8th, 2017|Social Media|2 Comments

Monthly Social Media News – December

Facebook Facebook teams up with 3rd party to flag ‘fake news’ in the News Feed Mark Zuckerberg posted of his intent to ‘take misinformation seriously’ on Facebook. Misinformation or ‘fake news’ has become a hot topic following the US election and this is further compounded by the fact that around 62% of adults get their news [...]

By | 2017-02-16T16:09:24+00:00 January 4th, 2017|Monthly Social Media News, Social Media|2 Comments

Using Tinder As A Recruitment Tool

I recently came across an article that described how New York ad agency ‘Fetch’ used Tinder as a recruitment tool. The unorthodox experiment ended up attracting 270 candidates and the successful employment of one intern. Surely other agencies could do the same? There was only one way to find out. Using Creative Boom's top 10 list of creative [...]

By | 2017-09-29T16:29:37+00:00 December 17th, 2016|Marketing, Social Media|0 Comments

Our Favourite Christmas Adverts 2016

‘Tis the season to be jolly. ‘Tis also the season for festive Christmas adverts 2016; and as usual, they are coming in thick and fast. Although they’re designed to pull on our heartstrings and get us spending money, it’s the one time of the year that we are tolerant of advertising. In fact, most of us [...]

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