Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By | 2017-11-08T23:08:25+00:00 October 19th, 2017|Advertising, Branding, Content Marketing, Marketing, Propaganda|0 Comments

Donald Trump’s Marketing Propaganda

Marketing and politics share some resounding parallels. Marketers attempt to sell you a product or a service. Politics attempt to sell you an idea. Persuasion is the bilateral element that underpins the success of both practices. Donald Trump, the 45th president of America, has demonstrated his advanced understanding of how to apply persuasive techniques in his [...]

By | 2017-11-09T13:31:52+00:00 August 30th, 2016|Marketing, Propaganda|0 Comments