Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?

https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as Autism. However, a new study by the Association of Psychological Science suggests that those with Autism are more likely to tune out from advertising, resulting in more consistent decision-making as a consumer. The study goes on [...]

By | 2018-02-22T14:02:37+00:00 February 3rd, 2018|Advertising, Marketing|

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, the new face of WeBuyAnyCar.com. The multi-channel ad campaign, created and directed by ad agency Brothers & Sisters, was rolled out late last year on TV, radio and social media. The first in a series of [...]

How To Use Blogging To Increase Your Traffic Dramatically

The year is 2018. It’s no secret that online marketing has become a priority for many businesses throughout the western world. Yet, one aspect of this digital phenomenon has, is, and will continue to be completely under utilised by most businesses, large and small. That aspect, ladies and gentlemen, is Blogging. WHAT IS BLOGGING AND WHY [...]

By | 2018-02-04T11:14:09+00:00 January 18th, 2018|Content Marketing, Marketing, SEO|

5 Cryptocurrencies That Demonstrate Sublime Marketing

Unless you’ve been living under a substantially sized rock, you’re likely to be well aware of how cryptocurrencies have been gaining more and more traction since their inception via Bitcoin in 2009. Bitcoin however, is not the only player on the cryptocurrency field. Other noteworthy currencies include Ethereum, Ripple and Litecoin, but there are more. A [...]

By | 2018-02-04T11:16:40+00:00 January 15th, 2018|Cryptocurrency, Marketing|

4 No-Fail Tips For More Effective Email Marketing Campaigns

Email campaigns offer unique advantages in a marketing strategy that can increase consumer engagement, raise brand awareness and encourage sales. Everyone checks their emails, but not every email gets read. How to bridge the gap between sending emails and receiving a response can be tricky, but not impossible. Before you even begin sending emails, be sure [...]

By | 2018-01-12T20:49:31+00:00 January 12th, 2018|Email Marketing, Marketing, Resources|

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

By | 2018-01-08T13:52:15+00:00 January 7th, 2018|Advertising, Marketing, Technology, TV & Film Marketing|

What Does The FCC’s Decision To End Net Neutrality Mean For Marketers?

Net Neutrality has been a topic of vigorous debate for a few years now. But none more so than recently, when the FCC voted to scrap the legislation enacted in 2015 that requires internet service providers in the U.S. to treat all web traffic equally. In case you're not familiar with the concept of Net Neutrality, [...]

By | 2017-12-15T11:25:46+00:00 December 4th, 2017|Advertising, Marketing, Net Neutrality, Technology|

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

By | 2017-11-29T11:45:54+00:00 November 28th, 2017|Advertising, Branding, Experiential Marketing, Marketing|

Your Guide to Influencer Marketing in 2018: Theory & Practice

Influencer Marketing was a big talking point in 2017. And as Google's search data illustrates, it's global popularity is at it's highest level since records began. As brands continue to look for new ways to grab our attention, it makes sense that Influencer Marketing has taken a front-seat in 2017. In this article, we'll take a [...]

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q 🎵 Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Leveraging YouTube to Create Brand Awareness | Chapman Guitars

Guitarists are a unique kind of people. Instead of seeking out the latest guitar shapes, brands or parts, they lust after the classic combinations from already well established companies with a rich, long-standing heritage. Brands such as Fender and Gibson dominate the guitar world and have done for decades. This makes complete sense considering that during [...]

By | 2017-10-20T08:21:19+00:00 October 20th, 2017|Content Marketing, Marketing, Music Marketing|

Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By | 2017-11-08T23:08:25+00:00 October 19th, 2017|Advertising, Branding, Content Marketing, Marketing, Propaganda|

Mr Robot Holds ‘Ecoin Launch Party’ To Promote Latest Series

Earlier this month, the marketing team behind Mr Robot surprised fans with an immersive experience to promote the latest series of the popular American drama. Mr Robot tells the story of a dystopian society that's ruled by the hidden hand of corporatocracy whilst being entrenched in cyber warfare. Season 3 premiered to the public on the 11th October, 5 days [...]

By | 2017-10-20T14:14:32+00:00 October 17th, 2017|Branding, Experiential Marketing, Marketing, TV & Film Marketing|

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

By | 2017-10-17T14:24:46+00:00 October 6th, 2017|Exclusive Interview, Freelancing, Marketing, Social Media, Technology|

The Rise of Artificial Intelligence in Creative Marketing Roles

Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]

By | 2017-09-29T16:37:02+00:00 September 27th, 2017|Artificial Intelligence, Graphic Design, Marketing, Technology, Web Design|
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