Live-Streaming Platforms: Periscope v.s. Facebook Live

Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]

By | 2017-04-03T21:53:04+00:00 June 25th, 2016|Marketing, Social Media|0 Comments

Facebook: Pay to Play

It’s not exactly news that Facebook’s levels of reach and engagement have somewhat deteriorated over the years. The increasing volume of content that is being uploaded on a daily basis has prompted the data giants to periodically re-engineer their algorithm. For pages that don't have many likes on Facebook, reaching out to users in a busy news [...]

By | 2017-04-03T23:38:13+00:00 May 28th, 2016|Marketing, Social Media|1 Comment
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