Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

Redefining Networking: An Exclusive Interview With Shapr CEO

Since the advent of the internet, the world of business networking has changed drastically. Advanced connectivity in the form of social media and mobile applications has allowed us to reach out to people who share similar interests in ways that were simply not possible before. Among the pioneers who are shaping this new world we live in is [...]

Office Logic: Part 3

It's time for Part 3 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be offering our advice on how honesty is the best policy, the culture of automation and the office workhorse. THE EXCUSE It's 4 pm on a Friday. Everyone has been ready for the weekend since Monday. [...]

The Rise of Artificial Intelligence in Creative Marketing Roles

Is marketing a science or an art? The age-old debate has continued to divide opinion over the years. Creatives will claim that it's an art. Data-driven analysts will insist that it's a science. The truth is somewhere in the middle; marketing is both a science and an art. But thanks to the rise of artificial intelligence, [...]

Office Logic: Part 2

It's time for Part 3 of Office Logic, an on-going series of marketing satire and office jokes. This week, we'll be exploring undemanding managers, social media strategy and thought leadership. A marvellous combination. THE DEADLINE You've just been given a big project. It feels like the weight of the world is on your shoulders. The pressure [...]

Minds.com: A New Realm Of Social Media

For many people, the thought of a new social media platform competing with the legacy networks such as Facebook, Twitter and YouTube is somewhat unimaginable. But for others, there’s now a new realm of social media on the horizon - and it looks very promising. Enter the room, Minds.com. An open source social network that was launched [...]

By | 2017-12-28T17:45:50+00:00 August 22nd, 2017|Marketing, Social Media, Technology|0 Comments

EXCLUSIVE OP-ED: Has The Golden Age Gone?

When first asked to write this piece regarding the developments in marketing and advertising over recent decades, I thought it would be a jolly romp through the recent history of these two honourable professions sprinkled with a few lively anecdotes and ‘must hear’ stories but the more I pondered the possible content the more a darker [...]

By | 2017-10-20T14:17:47+00:00 August 12th, 2017|Advertising, Content Marketing, Marketing, Op-Ed|0 Comments

Office Logic: Part 1

Today marks the beginning of 'Office Logic' - a new series of marketing and office satire that we'll be periodically releasing as part of our ironic take on the marketing world and office work in general. Each sketch is based on our real life (perhaps slightly dramatised) experiences of working with some rather typical, interesting and [...]

Ling Valentine: Dragons Den, Nuclear Arms & Car Leasing

Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best websites ever made” by The Independant yet “quite possibly the worst & weirdest website on the internet” by The Metro. A controversial and disruptive figure that is both adored as well as scored, LingsCars has been compared [...]

By | 2017-07-27T16:51:58+00:00 July 26th, 2017|Branding, Exclusive Interview, Marketing|0 Comments

The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? In a nutshell, it's [...]

By | 2018-02-04T11:32:15+00:00 June 13th, 2017|Branding, Marketing, Social Media|0 Comments

6 Ways To Monetise Your Online Content

If you publish content of some form online, whether it be via your blog or other means, it’s likely that you have either thought about or attempted to monetise your content. Finding the right monetisation strategy for your business can be a challenge.  However, each tactic has it's own unique advantages and disadvantages. Additionally, due to the variations [...]

By | 2018-02-04T11:36:25+00:00 May 24th, 2017|Content Marketing, Marketing|0 Comments

How to Maximise Your Online Presence As A Small Business

If your shop or small business currently has no online presence, or you’re looking to improve the online presence you do have, this guide will help you with the key elements to maximise your reach and customer acquisition. 1. GET A HIGH-QUALITY WEBSITE (OR IMPROVE YOUR CURRENT ONE) Your website acts as the center point for [...]

By | 2018-02-04T11:39:56+00:00 May 2nd, 2017|Marketing, Resources|0 Comments

Breaking Into The U.S Marketplace: Tottenham Hotspur

Football is one of the largest spectator sports in the world and the 2014 FIFA World Cup pays testament to this fact. During the last World Cup, overall viewership of the tournament reached over 3.2 billion people and over 1 billion people tuned in to watch the FIFA World Cup Final. This means that football has [...]

By | 2018-02-04T11:41:51+00:00 April 18th, 2017|Marketing|0 Comments

Branding Your Business on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By | 2018-02-04T11:50:45+00:00 February 4th, 2017|Branding, Graphic Design, Marketing, Social Media|0 Comments

5 Guerrilla Marketing Articles That You Should Read

GUERILLA MARKETING, DONE RIGHT, CAN BE INCREDIBLY COST-EFFECTIVE AND POWERFUL Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]

By | 2018-02-04T11:59:20+00:00 January 25th, 2017|Marketing|0 Comments

What is Digital Marketing? Digital Marketing Defined

INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]

By | 2018-02-04T12:05:04+00:00 January 19th, 2017|Marketing|0 Comments
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