5 Guerrilla Marketing Articles That You Should Read

Guerrilla Marketing, done right, can be incredibly cost-effective and powerful Many marketing strategies can be utilised to connect with your audience. Guerrilla marketing has proven to be one of the most cost effective marketing tactics, especially so in more recent times. We have collated five of our favourite guerrilla marketing articles that we’ve had the pleasure [...]

By | 2017-03-02T16:24:00+00:00 January 25th, 2017|Marketing|0 Comments

What is Digital Marketing? Digital Marketing Defined

Introduction to the term ‘Digital Marketing’ As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]

By | 2017-01-25T14:00:41+00:00 January 19th, 2017|Marketing|0 Comments

The Best Digital Marketing Tools For Your Startup or Small Business

Digital marketing tools to help you run your business. Whether you are a solo-practitioner, a business owner or part of a wider marketing team, you might find it tricky to narrow down the best digital marketing tools for your business. Digital marketing tools can help to save time and improve the effectiveness of your overall marketing [...]

By | 2017-03-03T17:56:08+00:00 December 22nd, 2016|Marketing, Resources|2 Comments

Using Tinder As A Recruitment Tool

I recently came across an article that described how New York ad agency ‘Fetch’ used Tinder as a recruitment tool. The unorthodox experiment ended up attracting 270 candidates and the successful employment of one intern. Surely other agencies could do the same? There was only one way to find out. Using Creative Boom's top 10 list of creative [...]

By | 2017-09-29T16:29:37+00:00 December 17th, 2016|Marketing, Social Media|0 Comments

Trendjacking: Redefining a Marketing Buzzword

According to popular belief, the word 'Trendjacking' first surfaced a few years after Twitter’s inception in 2006, driven by the introduction of the hashtag feature. For the first time, hashtags allowed social media users to discover trends that were emerging in real-time. Joining the general conversation while it was happening was something completely new to the [...]

By | 2017-08-01T16:39:08+00:00 December 14th, 2016|Marketing|0 Comments

London Business Show 2016 – 5 Valuable Lessons

Positioning your brand at a business exhibition or trade show can be a daunting task. At an event the size of the London Business Show 2016 which attracts over 10,000 attendees annually, there is increasingly more competition for businesses to cut through the noise in order to successfully reach their intended target market. At Europe’s ‘most [...]

By | 2016-12-02T19:43:11+00:00 November 30th, 2016|Marketing|0 Comments

5 Brands Hot On Social Media Right Now

  Hefty Who said marketing household products has got to be boring? Hefty made an impression with an unorthodox approach to marketing that made everyday consumables a lot more fun. Hefty use humour as a central part of their marketing strategy, with their #PartyHardMoms campaign seemingly appealing to middle-aged mums who long to relive their teenage [...]

By | 2017-08-18T12:40:54+00:00 September 30th, 2016|Marketing, Social Media|0 Comments

What Can Marketers Learn From Donald Trump?

Most people would agree that one of the most extraordinary political events in the last couple of years has been the rise of Donald Trump. Since announcing that he would stand for the presidency in June 2015, it’s been hard to ignore the media extravaganza that has followed him everywhere throughout his campaign. Initially, Trump’s vie [...]

By | 2017-10-14T12:52:34+00:00 August 30th, 2016|Marketing|0 Comments

Live-Streaming Platforms: Periscope v.s. Facebook Live

Since Meerkat announced that they would be launching the first live-streaming app in February 2015, the live-streaming game has completely changed. Shortly after they made an impressionable debut at SXSW, Meerkat was rapidly superseded by Twitter's live-streaming app Periscope. It became evident that Periscope had snatched market share when they announced that they had amassed 10 million [...]

By | 2017-04-03T21:53:04+00:00 June 25th, 2016|Marketing, Social Media|0 Comments

Facebook: Pay to Play

It’s not exactly news that Facebook’s levels of reach and engagement have somewhat deteriorated over the years. For pages that don't have many likes on Facebook, reaching out to users in a busy news feed has proven to be more than a challenge recently - even for the some of the well-established big players. Last year, [...]

By | 2017-08-22T13:30:20+00:00 May 28th, 2016|Marketing, Social Media|1 Comment
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