The Brand Personality Model: A Modern Case Study

  It's been 20 years since Jennifer Aaker published her 1997 study 'Dimensions of brand personality' in the Journal of Marketing Research. Unlike a lot of theoretical marketing concepts born out of the 20th century, Aaker's model has somewhat stood the test of time. So what are the dimensions of brand personality? Put simply, it's a [...]

By | 2017-06-23T10:16:06+00:00 June 9th, 2017|Branding, Marketing, Social Media|0 Comments

Brand Strategy on Social Media: 6 Things to Consider

Devising your brand strategy on social media is a fundamental part of building profitable, sustainable and meaningful relationships with your audience. Your brand gives your product or service a meaning in the world. It’s a lot more than just a logo or a slogan; your brand may represent a set of values, a promise, a personality, [...]

By | 2017-05-12T16:20:18+00:00 February 4th, 2017|Branding, Graphic Design, Marketing, Social Media|0 Comments
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