Old Spice Brings a Touch of Class to D&D

‘Look at your class, now this, now back to your class, now back to this. You are not this class - but you could be with the new custom D&D class rules from Old Spice’ Male grooming company Old Spice has developed quite the reputation over the years. The brand’s stunts include campaigns such as “The [...]

By | 2018-05-09T14:12:06+00:00 May 9th, 2018|Advertising, Content Marketing|

Could Ramadan 2018 Lead To A Spike In Retail, Travel & Fast Food Sales?

As many of the UK’s four million Muslims start to prepare for the event of Ramadan, new figures have emerged predicting huge economic growth within businesses that cater to an Islamic audiences. Family gatherings, gift-giving and dining with friends are core components of Eid, and in 2018 it appears that brands are starting to catch on [...]

By | 2018-05-15T13:05:39+00:00 April 30th, 2018|Advertising, Marketing|

‘It’s Time To Power Your Life Differently’ OVO Energy Advert Analysis

The debate surrounding climate change has become a divisive issue. As activists and deniers battle it out on the world stage, advertisers are beginning to use the public concern of a possible environmental catastrophe to their advantage. Last month, OVO Energy, the UK's largest independent renewable energy supplier released a powerful ad campaign - a one-minute long [...]

By | 2018-04-16T13:36:19+00:00 April 16th, 2018|Advertising, Marketing|

The Best & Worst of TV Licensing Adverts From The Past

It's official. Almost half of UK adults aged 22 to 45 years old don't watch TV anymore. The old guard media is dying. And in its place has risen a new generation of internet-based media. Instead of paying a TV license, many people nowadays opt to make micro-donations to content creators via platforms such as Patreon, [...]

By | 2018-04-04T12:28:21+00:00 April 4th, 2018|Advertising, Marketing, Propaganda|

10 Masterful Examples of Creative Copywriting in Advertising

For decades now, marketers have known that producing carefully crafted, compelling copywriting has a profound impact on perceptions of their brand. As a creative copywriter, I've always been fascinated by the psychological mechanisms of words, and how they influence and inspire people to think and act in a certain way. In this article, I've curated some of [...]

By | 2018-03-18T14:25:21+00:00 March 18th, 2018|Advertising, Branding, Copywriting, Marketing|

Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?

https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as Autism. However, a new study by the Association of Psychological Science suggests that those with Autism are more likely to tune out from advertising, resulting in more consistent decision-making as a consumer. The study goes on [...]

By | 2018-02-22T14:02:37+00:00 February 3rd, 2018|Advertising, Marketing|

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, the new face of WeBuyAnyCar.com. The multi-channel ad campaign, created and directed by ad agency Brothers & Sisters, was rolled out late last year on TV, radio and social media. The first in a series of [...]

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

The worst is yet to come. That's the message that was plastered all over the walls of an East London tube station to promote the latest release of the Netflix hit-series Black Mirror. Every single advertising board on Old Street station was taken over with cryptic messages that served as teasers for each of the six [...]

By | 2018-01-08T13:52:15+00:00 January 7th, 2018|Advertising, Marketing, Technology, TV & Film Marketing|

Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign

https://www.youtube.com/watch?v=z3yLffK4Md0 The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. In a series of X-rated Tweets from the discount retailer, the #ElfBehavingBad campaign triggered hysteria on social media. Oh Elf, we know it’s nippy outside but not that kind of nippy! #ElfBehavingBad pic.twitter.com/kYMNruqLda — Poundland (@Poundland) [...]

By | 2017-12-25T20:18:21+00:00 December 25th, 2017|Advertising, Branding, Content Marketing, Marketing Satire, PR, Social Media|

What Does The FCC’s Decision To End Net Neutrality Mean For Marketers?

Net Neutrality has been a topic of vigorous debate for a few years now. But none more so than recently, when the FCC voted to scrap the legislation enacted in 2015 that requires internet service providers in the U.S. to treat all web traffic equally. In case you're not familiar with the concept of Net Neutrality, [...]

By | 2017-12-15T11:25:46+00:00 December 4th, 2017|Advertising, Marketing, Net Neutrality, Technology|

Coca-Cola Steps Up Experiential Marketing Efforts By Offering A Night’s Stay In The Iconic Christmas Truck

Besides Michael Buble coming out of hibernation, you know it's getting close to Christmas when the Coca-Cola truck reappears on our TV screens. But this year, the world's largest beverage company has stepped up a gear by offering fans the opportunity to win a night's stay in the big red truck. During the sleepover, guests can [...]

By | 2017-11-29T11:45:54+00:00 November 28th, 2017|Advertising, Branding, Experiential Marketing, Marketing|

Bud Light Parodies Cliché Millennial Lifestyle With Latest Ad Campaign

Bud Light has artfully trolled the cliché aspirations of 21st-century Millennials with their latest TV ad - and it's hilariously accurate. The ad, which was apparently filmed on a beach in the UK, features a group of hipsters living their so-called 'bohemian' lifestyles. https://www.youtube.com/watch?v=o57XyzUA-5Q 🎵 Super cool girl, aspirational friends Lifestyle ad with bud light at [...]

Properganda: Russian State Media Disrupts The Morning Commute With Provocative Ad Campaign

Russia Today, also known as RT, has caused controversy yet again by putting a series of 'provocative' adverts on the London Underground. Launched in 2005, the Kremlin-backed news network was founded primarily as a public relations effort to improve the image of Russia on the global stage. RT position themselves as an 'alternative' news network that [...]

By | 2017-11-08T23:08:25+00:00 October 19th, 2017|Advertising, Branding, Content Marketing, Marketing, Propaganda|

Famous ‘Ozzy Man Reviews’ Does Voice-Over For Samsung S8 Advert

Ethan Marrell, AKA Ozzy Man is one of the internets favourite comedians. Popular for his hilarious 'Ozzy Man Review' videos, Ethan has gained over 6 million Facebook followers and 1.6 million YouTube subscriptions since starting a few years ago. Ozzy Man makes a living by posting videos of his satirical commentary on everything from funny animal [...]

EXCLUSIVE OP-ED: Has The Golden Age Gone?

When first asked to write this piece regarding the developments in marketing and advertising over recent decades, I thought it would be a jolly romp through the recent history of these two honourable professions sprinkled with a few lively anecdotes and ‘must hear’ stories but the more I pondered the possible content the more a darker [...]

By | 2017-10-20T14:17:47+00:00 August 12th, 2017|Advertising, Content Marketing, Marketing, Op-Ed|

7 Genius Examples of Product Placement in TV & Cinema

WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED? Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable. Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet. Many contemporary products have [...]

By | 2018-05-23T13:07:27+00:00 January 26th, 2017|Advertising, Marketing, TV & Film Marketing|
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