Blog 2017-10-09T14:57:34+00:00

Strategic Guidelines For Writing Persuasive Ad Copy

By | April 17th, 2018|Copywriting, Marketing|

According to Smart Insights, the average Click-Through-Rate for online advertising across all ad formats and placements is less than 2% - but this shouldn't come as a surprise to most marketers. Getting people to engage [...]

Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

By | March 28th, 2018|Exclusive Interview, Marketing, PR, Social Media, Videogame Marketing|

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project [...]

Cambridge Analytica: A Peek Inside The One-Stop Marketing Shop For Political Campaigns

By | March 27th, 2018|Marketing, Technology|

https://youtu.be/ZTt8VnrUBt0 Last week, Facebook had £58bn of shares wiped after allegations involving a third party harvesting and sharing millions of [...]

How Augmented Reality Will Shape UX Design

By | February 21st, 2018|Augmented Reality, Experiential Marketing, Marketing, UX Design, Web Design, Web Development|

https://youtu.be/XAap-SETnlo Back in 1990, Boeing researcher Tom Caudell first coined the term 'Augmented Reality' when he used it to describe [...]

Decentralising The Music Industry: An Exclusive Interview With The OPUS Foundation

By | February 14th, 2018|Exclusive Interview, Marketing, Music Marketing, Technology|

https://youtu.be/yzzcoxTil1I How do you listen to your music? I'll take a guess and say you're using a streaming platform such [...]

Are Autistic Individuals More Likely To Make Rational Purchasing Decisions?

By | February 3rd, 2018|Advertising, Marketing|

https://www.youtube.com/watch?v=6FNyPsJ_ejM There has been little research into the effects of marketing and advertising on individuals with developmental disorders such as [...]

Thinking Behind WeBuyAnyCar.com’s ‘So Schofield’ Ad Campaign

By | January 28th, 2018|Advertising, Branding, Content Marketing, Influencer Marketing, Marketing, Social Media|

Phillip Schofield. Most notably the television presenter of ITV's This Morning and game show host of The Cube. And now, [...]

Netflix Takeover Tube Station With Riveting Ad Campaign For Latest Series Of Black Mirror

By | January 7th, 2018|Advertising, Marketing, Technology, TV & Film Marketing|

The worst is yet to come. That's the message that was plastered all over the walls of an East London [...]

Poundland Triggers PR Storm Over Controversial #ElfBehavingBad Campaign

By | December 25th, 2017|Advertising, Branding, Content Marketing, Marketing Satire, PR, Social Media|

https://www.youtube.com/watch?v=z3yLffK4Md0 The marketing team at Poundland have undisputedly won the title of the most controversial Christmas ad campaign of 2018. [...]

Load More Posts