About Rob Thompson

Digital marketer, music fan & one third of Trendjackers. Rob is a tenacious individual who writes about advertising, marketing & digital multimedia. Connect with him via Twitter @RobMThompson

Content Marketing Examples That Date Back Over 300 Years

https://www.youtube.com/shorts/YnncTkAdIq8 Content Marketing isn’t new. It’s actually more than 300 years old. When people think of content marketing examples, blog posts, videos and infographics are typically the first things that come to their mind. What many don’t realise however, is the fact that content marketing was being practiced long before the internet ever came into being. [...]

Style Over Substance: An Introduction To Brutalist Website Design

When it comes to website design, there are tonnes of guides online that speak about best practises to optimise your website and squeeze out every possible little bit of conversion juice from the site. But, what happens if you don’t follow these guides? What happens if you make the underlying principle of your website “to go [...]

What is Garyvee’s $1.80 Instagram Strategy?

A couple of months ago, VaynerMedia owner and prolific Instagram influencer Gary Vaynerchuk (Entrepreneur and best selling author, responsible for Jab, Jab, Jab, Right Hook and Crushing It) released a new video discussing his ‘$1.80 Instagram Strategy”. With just under 200k views, Gary’s Instagram strategy has ultimately been well received by his audience and currently has [...]

Nick Hollywood: From Genre Pioneer to Record Label Owner

Nick Hollywood is the founder of independent record label (and music publisher) Freshly Squeezed, and has been described as “the Godfather of Electro Swing”, playing a major role in the growth of a genre that grew to prominence in early 2013. Google Trend results show searches for the genre “Electro Swing” grew rapidly in the [...]

Ling Valentine: Dragons Den, Nuclear Arms & Car Leasing

Ling Valentine is the enigmatic founder of LingsCars.com, a car leasing site that has been called “one of the best websites ever made” by The Independant yet “quite possibly the worst & weirdest website on the internet” by The Metro. A controversial and disruptive figure that is both adored as well as scored, LingsCars has been [...]

How can Pinterest be used for Digital Marketing?

Leveraging various social media platforms for marketing purposes has been a somewhat standard practise for many years now, however some of these networks have proven to be more difficult than others to utilise successfully. If you have a search online, you can find endless amounts of information regarding the other more prominent networks such as Twitter [...]

What is Digital Marketing? Digital Marketing Defined

INTRODUCTION TO THE TERM 'DIGITAL MARKETING' As technology has become more pervasive, traditional marketing strategies have become more outdated as consumers shift their media consumption from general mass media, to more niche and specific channels on outlets such as YouTube. During this shift, around 1990 the term 'Digital Marketing' first emerged. However, it was not until [...]