About Martin Barnes

Front-end web designer and Co-founder of Trendjackers. Fueled by frappuccinos and pizza. Lover of videogames and watcher of Game of Thrones.

E3 2018: The Biggest Event In Videogame Marketing

With E3 2018 next month (12th - 14th June), I felt like writing an article that sheds some light on the history of E3, in addition to some of the marketing tactics that have been deployed throughout the years. Events and expos are common amongst the many entertainment based industries. Films (including adult films), television, music, [...]

By | 2018-05-16T10:06:26+00:00 May 10th, 2018|Videogame Marketing|

Patreon | The Cause Behind The Modern Media Power Shift

Imagine this. You’re a Youtube video creator that has over 200,000 subscribers. You record, edit and publish new videos every day. You’re spending more time producing content than many people spend at their job. In terms of financial income, you’re at the mercy of YouTube (Google) with the ads that are running on your videos. You [...]

By | 2018-05-16T09:52:24+00:00 May 3rd, 2018|Content Marketing, Marketing, Social Media|

Pewdiepie’s Razer Headset: An Influencer Marketing Analysis

Back in November of 2017, Pewdiepie (Felix Kjellberg), announced a new collaboration between himself and video game peripheral company, Razer. Together, they have created a customised version of the already existing Razer Kraken Pro V2 Headset, with a unique color scheme, artwork and decals. There were other changes to the headset, but this article isn’t about [...]

By | 2018-05-16T10:12:13+00:00 May 1st, 2018|Influencer Marketing, Marketing, Videogame Marketing|

Indie Game Marketing: An Exclusive Interview With Project Hospital Developer, Oxymoron Games

If you've been following the various videogame media websites lately, you might've seen an article or two written about Project Hospital, an upcoming indie game being developed by new studio Oxymoron Games. https://www.youtube.com/watch?v=LcklSFgih9Q I reached out to them to see if they'd be interested in a short interview about their past, present and future marketing plans. [...]

By | 2018-03-28T11:04:24+00:00 March 28th, 2018|Exclusive Interview, Marketing, PR, Social Media, Videogame Marketing|

How To Use Blogging To Increase Your Traffic Dramatically

The year is 2018. It’s no secret that online marketing has become a priority for many businesses throughout the western world. Yet, one aspect of this digital phenomenon has, is, and will continue to be completely under utilised by most businesses, large and small. That aspect, ladies and gentlemen, is Blogging. WHAT IS BLOGGING AND WHY [...]

By | 2018-02-04T11:14:09+00:00 January 18th, 2018|Content Marketing, Marketing, SEO|

5 Cryptocurrencies That Demonstrate Sublime Marketing

Unless you’ve been living under a substantially sized rock, you’re likely to be well aware of how cryptocurrencies have been gaining more and more traction since their inception via Bitcoin in 2009. Bitcoin however, is not the only player on the cryptocurrency field. Other noteworthy currencies include Ethereum, Ripple and Litecoin, but there are more. A [...]

By | 2018-02-04T11:16:40+00:00 January 15th, 2018|Cryptocurrency, Marketing|

Great Website Designs #3 | Restaurants

Who doesn’t love eating out at their favourite restaurants? Whether it’s the local curry house or a lavish London eatery, we’ve all experienced the harmonic atmospheres and delectable cuisine that make up the restaurant experience. Capturing said experience in website form requires great care, attention to detail and of course, exceptional design. The colours, fonts, animations, [...]

By | 2018-02-04T11:23:17+00:00 November 30th, 2017|Web Design|

EA’s Star Wars Battlefront 2 Controversy – Deceit, Bad PR and an Unrelenting Pursuit From Reddit

Over the course of the last few years, microtransactions in the form of loot boxes, items, boosts and more, have become an increasingly more prevalent addition to videogames. Initially a concept that was used to monetise mobile games, microtransactions have gradually become more tolerated amongst the gaming community. That being said, EA has evidently crossed a [...]

By | 2017-11-18T19:41:51+00:00 November 17th, 2017|PR, Social Media, Videogame Marketing|

Great Website Designs #2 | Music Festivals

Few industries rely on great website designs as much as music festivals. Why? Because selling the prospect of camping, standing in an open field, overpriced booze and having to utilise porta loos requires a bit more pizzazz. Music festivals have to sell an idea, something that extends beyond what the festival physically is. Don’t get me [...]

By | 2018-02-26T16:47:07+00:00 October 25th, 2017|Music Marketing, Web Design|

Leveraging YouTube to Create Brand Awareness | Chapman Guitars

Guitarists are a unique kind of people. Instead of seeking out the latest guitar shapes, brands or parts, they lust after the classic combinations from already well established companies with a rich, long-standing heritage. Brands such as Fender and Gibson dominate the guitar world and have done for decades. This makes complete sense considering that during [...]

By | 2017-10-20T08:21:19+00:00 October 20th, 2017|Content Marketing, Marketing, Music Marketing|

Great Website Designs #1 | Gaming

Welcome to 7 Great Website Designs, a new series of articles that I’ll be publishing once a month. Within each article, I will list 7 great website designs within a particular theme. The first theme I decided to go for was gaming, largely because I’m a huge gamer myself. Within this theme, it quickly became abundantly [...]

By | 2018-02-04T11:27:47+00:00 August 28th, 2017|Videogame Marketing, Web Design|

Great Examples of Modern Videogame Marketing

Like many other industries, videogaming has had it’s fair share of both great and terrible marketing campaigns and strategies. The bad examples remain more prominent in the minds of gamers, so I’m not looking to highlight those. Instead, I’m going to share some of my favourite examples of modern videogame marketing! Before I begin however, I’d [...]

By | 2018-02-04T11:45:58+00:00 April 3rd, 2017|Videogame Marketing|

Star Wars The Last Jedi Announcement | Marketing Done Right

Merely hours ago, Star Wars The Last Jedi was announced via various social media channels including Facebook and Twitter. It's official. STAR WARS: THE LAST JEDI is the next chapter of the Skywalker saga. This December. #TheLastJedi https://t.co/ySkVwQcMTP pic.twitter.com/eHrPgbsRJq — Star Wars (@starwars) January 23, 2017 While to a lot of the more casual Star Wars [...]

By | 2018-02-04T12:02:09+00:00 January 23rd, 2017|TV & Film Marketing|

Our Top 10 TED Talks Of All Time

Here at Trendjackers, we love TED Talks because we love learning. Having years of research and knowledge condensed into a 20 minute, often humorous talk is incredibly convenient, and that’s why we’ve decided to list our Top 10 TED Talks of all time. Sit back, relax, and absorb these fantastic talks that could very well change [...]

By | 2018-05-16T10:04:15+00:00 December 12th, 2016|Resources|

The Ongoing Conformity to Conventional Web Design

As website design continues to evolve, we’re seeing a gradual conformity in the form of many features, layouts and styles. Full-width websites, hamburger menus, parallax effects and big hero images are among the popular design choices and unlike a vast amount of other web design trends, I believe that these ones are here to stay. Ultimately, [...]

By | 2016-11-17T18:06:08+00:00 September 25th, 2016|Web Design|